Enticing yoghurt packaging printing with "color"

Package appearance is an effective way to reflect product features. Different shapes, different composition and materials represent different meanings. The information it conveys is easier for consumers to accept than text description. In the appearance of the product, the composition elements that are mainly composed of colors and patterns are most attractive to consumers and arouse their desire to purchase. Competition in the market economy is omnipresent. As a packaging that can attract consumers the most, it has been almost used by manufacturers.

Features to highlight "color" lure people

In terms of package colors, white, green, blue, and red are the colors most commonly used for yogurt packaging. There are 48.9% of yogurt varieties that choose white as one of the main colors. White is the essential color of yoghurt, with white packaging highlighting the natural characteristics of its products, supplemented by the psychological implications of clean hygiene. These are the basic requirements for consumers to choose yogurt and other food products. 28.8% of the yoghurt varieties chose green as one of the main colors of the product. Green is synonymous with environmental protection. It shows the original ecological, fresh and pollution-free products. It is a higher pursuit after people's lives reach a certain level. Plain yogurt usually uses these two colors, followed by blue, red, pink, purple, and yellow. The introduction of these colors is mainly adapted to different consumer groups' preferences for different colors, highlighting the unique personality and tastes of consumers. Therefore, these products also reflect the characteristics of single products. For example, some strawberry, blueberry, and mango flavored fruit yoghurt will use the color of the additive itself more.

Product pattern "fresh" sounds

In addition to color, packaging patterns are another way of conveying product information. After observing, the market adopts a vivid and cute image as the product packaging pattern. There are 43.1% of the product pattern is made of fresh fruit. Fruit is recognized as the most healthy food that can arouse people's appetite, which indirectly reflects the status of fruity yogurt in the yogurt market and its future development prospects. Although we say that 40% of the yoghurt patterns are made of fruits, we will find that ordinary type of sour milk and functional type of sour milk will rarely choose fruit patterns, but more choices of milk, plants, cartoon characters, geometric figures, etc. Although the milk pattern also occupies a certain percentage, it is mostly plain yogurt. With the gradual increase in demand for yogurt products, this packaging pattern will gradually withdraw from the market. The cartoon character is also the packaging pattern often used in yogurt products. This part of the product is mainly for the majority of children's consumer groups.

Different categories draw different packaging patterns

Different types of yogurt products correspond to different consumer groups, and therefore also have corresponding product patterns to attract the attention of the group and have a foothold in the commodity economy era in which the eyeball economy is rampant.

The common type of sour milk tends to choose milk and plants as packaging patterns, emphasizing the natural and ecological characteristics of the product; functional yogurt is mostly cartoon characters, cartoon animals and geometric figures as packaging patterns, emphasizing professional; fruit-type yogurt uses fruits as Packaging patterns to reflect the product's unique taste, highlighting characteristics.

One thing to note is that 76% of the fruit-flavored yogurts have a fruit pattern. For example, strawberry-flavored yogurt and strawberries are used as a yoghurt-wrapped pattern, which makes it difficult for consumers to quickly identify which brand of fruity yogurt is. Fruity yoghurt manufacturers should highlight their own characteristics in the choice of patterns, unique in fruity yogurt products.