One of the more important design elements in product packaging design is the packaging style. It is the same as other principles such as architectural design and industrial product design. The box-shaped design of the package and the container design are determined by its own function. It is determined according to the nature, shape and weight of the packaged product. The principle of the three-dimensional structure is reasonably operated to solve the package's structure. It is a more scientific design method.
First, the packaging carton body design The carton is a three-dimensional shape, its blooming process is a process consisting of a number of moving, stacked, folded, surrounded by a polyhedral body. The surface in the three-dimensional structure plays a role of dividing space in the space, cuts, rotates, and folds the surfaces of different parts, and the resulting surface has different emotional expressions. The plane has a flat, smooth and concise feel. The surface is soft, gentle and elastic. The surface is soft, round and simple, plump, square, and solemn... These are precisely the things we must consider when we study the structure of the carton. The study of polyhedrons in the three-dimensional structure is to find the regularity between the face and the face of the polyhedron, and to explore the relationship between the change of the face and the strength of the material. For example, surface joints are usually found in the box cover, box body and box bottom structure in three ways, namely, point contact, wire contact, and face contact. Take the bottom of the box as an example: the bottom of the box is the part that bears the greatest influence in terms of weight, resistance to pressure, vibration, and drop. It is more suitable for surface contact, and uses methods such as interlocking and locking on each side to make the bottom of the box securely. Sealing, molding. This structure can package a wide variety of products, mostly small and medium-sized bottled products.
In addition, the six basic geometric shapes in the polyhedron and their variants have similarities and similarities in the actual life with the complicated and varied external appearance of the commodity. The carton packaging structure should give full play to the molding characteristics of polyhedrons in the function and characteristics of the goods, and skillfully use the body language to express the characteristics of the goods and the beauty of the packaging. At present, many food packaging on the market, the molding of the outer packaging box is based on the definition of Plato or Archimedes in the polyhedron, each side of the surface is composed of different shapes and combinations of different shapes, the combination of the surface The more you get closer to the sphere. For example, a Japanese "chocolate" package whose appearance just corresponds to the definition of Plato's sphere. It consists of 8 identical regular triangular cardboards that are folded and interspersed with each other, surrounded by a positive eight-body body, and sealed with a plain and simple silk rope. Cleverly connecting 8 faces, playing a role of solid function, rigorous shape, with Japan's unique ethnic style.
Second, the design of packaging containers Design of the same container space design, a variety of materials and processing methods are used to create a three-dimensional image in space. When determining a basic form, the “sculpture method†is often used as a basic method, and then the type of body is cut and matched. The basic shape is derived from geometric shapes such as spheres, cylinders, and cones. The bottle shape of cosmetics is generally based on the shape of cabbage as a whole, and the three-dimensional structure of the column is mainly reflected in the changes in the end of the cylinder, changes in the cylinder and the ridge changes in the cylinder in three aspects, the use of the various parts of the cut, folded Flexion, rotation, indentation and other techniques. Such as "Lumei" cosmetics package design, bottle shape followed by a cylindrical shape, but in the end of the column (bottle cap), the cutting method to cut off 4, 4 planes. The combination of the arc spherical surface and the flat surface makes the golden brightness of the aluminum cover more intense, which enhances the contrasting visual effect and makes it feel novel. Many perfume bottles are often cut or twisted on a square or elliptical basis to form a polygonal bottle shape that enhances the refractive effect of the glass.
In addition, the “simulation method†is also a design method for container modeling, that is, directly mimicking a certain form of visualization to enhance the intuitive effect of the product, attracting consumer groups, and the bionic structure in the three-dimensional structure. For us to reflect the colorful real life, Rich materials improve our performance capabilities and provide better help. Example: Scotch whisky bottle type, designed as a bell image. Because the brand name of the wine is a bell, it has achieved the effect of promoting the product brand. The French “HARMONY†liqueur bottle is designed as a guitar. It means that the nature of the wine is mild, and it is pleasant to drink. Although the design of the simulation method is more visible, it should be sensible and reasonable. The objects imitated must strive for beauty of form.
Package design is also an abstract form of language expression. How to use abstract language to express the artistic appeal of packaging design also requires the aid of three-dimensional composition.
1 Vitality The forms we study are themselves in the state of being at rest. Many of the natural forms are based on their exuberant vitality and give people a sense of beauty. Drawing on the spirit of expansion and extension in the natural form, creatively apply it to the packaging design.
2 Movement means good qualities such as development, advancement, and balance, and the use of “gradient†methods to form visual time changes, and the formation of “moving components†is usually achieved by designing a curve and a body to rotate in space.
3 Body Sense refers to the psychological sensation that body mass brings to people. The key to designing is to deal with how different physiques of different body types use different psychological cues. Using partial deficiencies, adding, reversing, and buckling can all reflect better. effect.
4 There are many forms of depth perception in the natural form of the sense of depth, which can attract people, and use abstract shapes to reflect the depth, such as: contrast and harmony, rhythm and rhythm, the overall shape of the form, such as: statistics and change, symmetry and In terms of balance, we have a spiritual sense of beauty.