Gift Packaging: Big Ideas Have Big Earnings

Exquisite gifts, with bland packaging, its value is greatly reduced. Think of it on a gift wrap and make a big profit.

[Success] Creative Package Promotional General Gift

On the road about 50 meters to the side of Baofeng Road 63, there are 8 gift shops, and a “popular gift shop” is well-known within the circle for its highly creative packaging.

The owner of the store, Ms. Yao, said: “The gift wrap can be elegant, weird, fancy, but it must be clever. It must not be wrapped in a wrapper, it should be a bow, and it must be fully imagined to make it shine.”

Ms. Yao entered a batch of fragrant candles that were barely needed this season. She wrapped it in colorful cotton wrappers. In less than a week, three hundred candles sold out. The candles decorated with pink heart-shaped decorations have also been fully utilized as a box for other gifts. “The gift in the store is more popular and the value is not the same after it is carefully packaged. I can make it pretty much what others can't sell.”

Ms. Yao, who is a painter of fine arts, uses packaging paper and silk to make a variety of packaging inlays—a French butterfly, a six-hearted pearl flower, and a cartoon character. With gift packaging, she also creatively designed a variety of paper gift bags.

[Market situation] The old packaging style is unchanged for ten years

The Wuhan Morning News reporter visited more than a dozen gift jewelry shops on Wuchang Road in Wuchang. It was learned that after customers purchase gifts, they are usually packaged directly in the gift shop. Small gift packages require 6 yuan, and big ones are priced according to the size of the gifts, generally around 15 yuan.

"The packaging is very simple. A seventy-eight-dollar pack of paper is tied up with a plastic tape and a flower is stuck on it. It is almost enough," said the owner of a gift shop, Lin. "For ten years, it was all like this."

Afterwards, the reporter went to a nearby shopping mall. The service counter was marked with the price of a gift package: self-made paper in the shopping mall, and the package was free; with a plastic or silk tie, another 5 to 10 yuan; with the optional wrapping paper, 12 cm The following gifts are 12 yuan.

The same is true for several shopping malls near Jianghan Road. The small shops selling gifts in the people's parks are similar in their packaging methods. The only difference is the paper that customers choose.

[Investment and entrepreneurship] gift packaging ideas for the first

According to a survey conducted by the Wuhan Morning Post reporter, there is currently no store in Wuhan that specializes in packaging, but the market demand is increasing, such as birthday gifts, business meetings, and wedding celebrations. The packaging industry did not have a clear season, and the investment was not high and the operating costs were not high.

It is worth reminding that the industry has a certain technical threshold, practitioners need to be highly creative, design requirements are constantly changing, and patience and interest are needed. Otherwise it easily flows into the form and falls into the routine.


Source: Longjiang Printing Network