Conducting a design is often at a variety of causes. Sometimes it is to launch a brand-new product, but in most cases it is because of the upgrading of the original product, and the transformation of its packaging, but regardless of the design motivation, fully understand The customer's needs are essential. If it is the launch of new products, what is its target market? If it is a product replacement, what are the advantages of the original packaging can be inherited? If the product is redesigned, is he trying to develop a new market or to reverse the declining sales situation? What are the strengths and weaknesses of the current design? In short, the more you understand the customer's situation, the better the final design will be.