The current situation of the application of Internet cafe smart card system in China

First, the background

In recent years, the Internet has developed rapidly in China. In order to meet the Internet needs of the masses, the new industry of Internet cafes has risen rapidly in China, and it has received great attention and favor among the public, especially among young people. Earth. However, the backward business model and the chaotic management situation have made this emerging industry used by some people in inappropriate activities, and even more regarded by some parents as a flood of beasts. Internet cafes have already reached a situation of change. The tragedy of Beijing's "Blue Speed" Internet cafe finally forced the government to make up its mind. Under the order of the Ministry of Culture, the nationwide Internet cafe rectification campaign began vigorously, which also kicked off the entry of smart cards into the Internet cafe market.

Second, the advantages of using smart cards for Internet cafe management

According to Mr. Zhang Guohong, head of the marketing department of Shenzhen Wanan Information Technology Co., Ltd. (formerly Shenzhen Quandian Network Technology Co., Ltd.), the use of IC cards for Internet cafes is mainly convenient, reliable, economical and easy to manage.

Zhang Guohong said that convenience is divided into two aspects. For users, whether it is a membership system or a non-membership Internet cafe, users can access the Internet without having to go through any other procedures, and they can purchase cold drinks and other expenses in Internet cafes. It can also be used; for Internet cafe owners, the Internet cafe IC card management system can save them a lot of cumbersome procedures.

Reliability is determined by the characteristics of the IC card itself. Because it is a prepaid nature of consumption, the security features of the IC card determine that it is more reliable than other methods such as barcode cards.

The economy is mainly for Internet cafe owners. The Internet cafe IC card management system can save a lot of manpower. A few hundred Internet cafes can be managed by only a few employees, which was unimaginable in the past.

In addition, the use of IC cards to access the Internet also makes real-name Internet access possible. Public security organs can control the use of the network at any time through the monitoring system. It is also easy to trace a specific person in the various illegal events that occur in Internet cafes.

Third, the status quo

Internet cafes use smart cards for management. They started as early as the end of the last century. In 1995, Shenzhen Quandian Network Technology Co., Ltd. launched China’s first Internet cafe IC card management system and put it on the market. After several years of development, this The system has made great progress, and now the real-name IC card management system has been used on the market, and contactless cards have also been used. But overall, the current Internet cafe IC card market is still in the initial stage of development, in the turbulent period of princes and divisions.

1. System integrators are mainly local SMEs.

The current Internet cafe IC card management system integrators are mainly small and medium-sized enterprises, and their markets are basically limited to the location of enterprises. Even if some enterprises can operate across provinces, they are only in neighboring provinces and cities, and can occupy The market share is also quite limited. Some people in the industry who do not want to be named believe that the main reason for this situation is that this is a new industry. The time for enterprises to enter is relatively short, and there is not enough accumulation, and the market cannot expand wider. However, local protectionism is also a factor that cannot be ignored. This person introduced that some enterprises that entered the industry earlier have already met the conditions of cross-regional operation, but when they expand their markets in the field, they will always encounter Such difficulties have been hampered by the influence of certain local forces. He said that just as campus cards currently have only a few truly national system integrators, Internet cafe IC cards are hard to come by in large enterprises in a short period of time.

2, various types of cards coexist, each manufacturer has different opinions on which kind of card should be used.

At present, the cards used in the IC card management system of the market are mainly contact type and non-contact type, and there are also a small number of dual interface cards. For the kind of card that is more suitable for the market, manufacturers have their own opinions. Dong Xuejun, general manager of Jiangxi Yuanchuang Technology Development Co., Ltd. believes that non-contact cards are more easily accepted by the market because of their convenience, speed and long service life. Ms. Yu Bingbing from Shenzhen Xizhiguang Computer Network Development Co., Ltd. believes that according to the actual characteristics of Internet cafes, such as computers and card readers, the non-contact cards will encounter many problems in actual use. They also introduced contactless cards, but after the actual operation, the users reported that the usage was not very good, so they gave up. As for the dual interface card, due to cost and other factors, it is still less than a large-scale promotion.

3, machine tools, cards are basically produced by domestic manufacturers, but the procurement is scattered, the number of single orders is less.

IC cafes IC card management system integrators basically buy cards and readers from other manufacturers, and then process integration. Since the domestic IC card has developed to a relatively mature stage, domestic cards and implements have been tested by the market, and the cost is lower, which has become the first choice of Internet cafe IC card system integrators. However, the size of system integrators is still relatively small, the funds are not strong enough, the market share is not large, they can not and do not need large-volume procurement, the best year can purchase hundreds of thousands of cards, but most of them are tens of thousands or even Thousands of sheets, and not a one-time purchase, such a large number of manufacturers do not pay enough attention, can only buy from some small manufacturers, and some small and medium-sized enterprises produce products that are not able to quality and stability. Compared with big companies.

4, users and owners are not familiar with the use of the way, maintenance costs are too high.

Since the Internet cafe IC card management system has not been put into the market for a long time, many owners and users are still not familiar with the use method, so that human error occurs. This is a common complaint from system integrators but they do not provide a good solution. Mr. Zhang Guohong from Wan'an, Shenzhen, said that sometimes a system has been in use for a month or two, and these problems are often caused by improper use and can be avoided. However, due to the emergence of these problems, the maintenance cost has increased, and the cost of the system has increased. Mr. Zhang said that there is still no good way to solve this problem. All the company can do is to strengthen the previous training. I believe that as users and owners become more familiar with such systems, this situation will improve.

5. The difficulty of promotion is geographically different.

China has a wide geographical area and its development is still unbalanced. The Internet cafe IC card management system has also encountered this problem during its promotion. In general, economically developed regions are better than other regions: the coast is better than the mainland, and the big cities are better than small and medium-sized cities. Miss Yu Bingbing from Shenzhen Zhizhiguang said that economically developed areas are developing rapidly and the competition is fierce. It is difficult for enterprises to survive without new innovations. At the same time, Internet cafe owners in these areas have higher quality and strong ability to accept new things. The difficulties encountered in managing the system are not very large. In areas where the economy is underdeveloped, Internet cafe owners have had a strong mentality and have a strong resistance to investing in installing this new management system. Miss Yu said that with the promotion of real-name Internet cafes, this situation will have a big change in the near future.

6, versatility is not enough.

Now, a big problem in the Internet cafe IC card management system is that the versatility is not enough. A card can only be used in the same system. If you want to access the Internet in different places, as long as these places do not belong to the same owner, You must carry two or more cards. Dong Xuejun, general manager of Jiangxi Yuanchuangda, believes that first, the local management departments are not aware of the importance of GM. Cards must be universal, and at least one city must have a strong back-end system. This system should be built by the regulatory agency. In addition, the lack of corresponding standards, resulting in the development of the various manufacturers are incompatible with each other, and can not be universal.

7, the market entry threshold is not high, so that the company is not good.

At present, if an enterprise wants to do the Internet cafe IC card management system, it can be reviewed by the public security department without passing other standard specifications. Such low entry conditions have led to a variety of companies to share a piece of the pie, and even some workshop-style enterprises, and the products developed are naturally very different. Dong Xuejun, general manager of Jiangxi Yuanchuangda, said that because the market is still in its infancy, users can't tell the quality of the products. The price advantage of those small factories makes the products produced by the regulated manufacturers meet during the promotion. More difficult.

In some places, the supervision of public security and cultural departments is also responsible for certainty: some Internet cafes have installed systems that do not conform to the regulations, and the management departments have not found them in time. Mr. Dong said that Internet cafes are a center for information and cultural communication. They are a strategic base and must have a strong regulatory system. Internet cafe IC card management system is an important part of this system, and a series of perfect standards and norms. Establishment cannot be ignored.

Fourth, market capacity analysis

In recent years, the Internet has developed rapidly in China, and the number of Internet users has exploded. According to the latest survey, the number of domestic Internet users has exceeded 59.1 million, and has increased by more than 10%. The number of legal Internet cafes is around 120,000. The actual computer The amount of ownership is about 3 million units. According to the conservative update rate of 2~3 years, the 120,000 Internet cafes have at least 2 million system requirements per year. According to the price of 6 yuan per card, the price of 150 yuan per system, this is a market of nearly 1 billion yuan.

V. Forecast of the future

With the deepening of the application of the Internet cafe IC card management system, the increasing attention of the management department to the industry, and the comprehensive development of the chain Internet cafes, there will be a tremendous change in this market.

The first is the enforcement of real-name Internet cafes.

In May 2002, the Ministry of Culture issued the "Notice of the Ministry of Culture on Strengthening the Management of Network Culture Markets". After the one-year buffer period has passed, the management department will gradually strengthen its implementation. Internet cafes that do not use the IC card management system will Was eliminated from the market. This means that in the next one or two years, the Internet cafe IC card system will fully occupy the market, and a concentrated purchasing trend will emerge. During this time, the turnover of most manufacturers will continue to grow, and some companies and individuals will join because the industry is profitable, but because the market is large enough, direct collisions between manufacturers Not much, everyone is at a stage where they are independent and have nothing to do.

Secondly, the chain Internet cafes entered the market strongly.

In December 2002, the Ministry of Culture, Public Security, Industry and Commerce, Communications and other departments jointly signed the "Measures for the Administration of Internet Internet Service Business Sites". In June 2003, the Ministry of Culture approved ten enterprises including Zhonglu Space Time to obtain the license for the operation of the national chain Internet cafes. Subsequently, the Ministry of Culture announced that it would suspend the application for a license. In the future, only these ten companies and enterprises that have obtained local chain Internet cafes operating licenses can apply for Internet cafe business licenses. That is to say, Internet cafes will develop in the direction of scale and group. These chain Internet cafes, due to their large scale, large amount and strong capital, and good reputation, will naturally become the fat of the system integrators, and they are eager to eat and then quickly. Around the chain Internet cafes, a bloody storm is inevitable, the industry leader will rise rapidly, and the whole industry will enter a stable and orderly stage. However, from the China Recording Time and Space Culture Development Co., Ltd., China Digital Library Co., Ltd., Yalian Telecom Network Co., Ltd., China Cultural Relics Information Consulting Center, First Network Co., Ltd. and other enterprises that have obtained the license of the national chain Internet cafes, the chain Internet cafes It is only a preliminary stage of development. It takes another three to five years to truly become a climate. The development of chain Internet cafes will also promote the standardization of Internet cafe IC card systems. According to the relevant responsible persons of ten companies such as China Record Time and Space, they will take the steps of drawing on their peers' experience when they choose the system - the pilot - to develop their own relevant standards. If this measure is realized, there will no doubt promote the standardization and standardization of the Internet cafe IC card management system.

Once again, the development of smart card technology, the promotion of card applications.

At present, the card is getting more and more people's hearts, the bus card is like, the campus card is like, the concept of the Internet cafe card has also been proposed. The narrow sense of Internet cafes means that you can access the Internet in a city or a larger area of ​​an Internet cafe without an IC card, regardless of whether it is the same Internet cafe owner. This kind of card is currently being tested in cities such as Yueyang, Hunan. I believe that in a year or two, this card will be fully promoted nationwide.

The generalized Internet cafe card refers to the combination of the Internet card with the bus card, social security card or the second-generation ID card to be issued, such as car, Internet, shopping and so on. According to some system integrators, this is theoretically feasible, and there is no big problem in technology. However, in practice, there are many difficulties such as cooperation between various departments and distribution of interests. It takes time to rationalize. Shun relationship, need to wait for the further development of smart cards, cards. This is a long wait.

Sixth, the problem to be solved in the near future

1. Increase the understanding of the owner and user on the IC card system of the Internet cafe, which can reduce maintenance costs. This requires both the publicity of the mass media and the promotion of the competent authorities. Only with the joint efforts of many parties, people will accept it quickly. In turn, it promotes the application of the Internet cafe IC card system. Only when the owner and the user understand the relevant knowledge, there will be no unnecessary problems in the application process.

2. Establish general standard specifications to meet the needs of market development. The market has not moved, and the standards are first. Only after the relevant standard specifications are issued, manufacturers and owners can have laws to follow, and open systems can better carry out subsequent services and reduce human obstacles.

3. Raise the entry threshold of the company to ensure the quality of the products and the improvement of after-sales service. The long-term operation of a project requires not only reliable systems and products, but also a company with considerable strength to carry out continuous maintenance services. In order to avoid the short-term behavior of some enterprises, it is necessary to improve the market access system at the beginning of the project, so as to lay a good foundation for the long-term operation of the project.

4. The management agency should increase supervision to ensure the application and promotion of the IC card management system.

Seven, summary

The Internet cafe IC card market is at a stage where the surface is calm and the actual undercurrent is surging. For the current form, we should have a clear understanding and gradually improve all aspects of the market to adapt to the upcoming changes.

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