The most used area for designing color techniques is the packaging industry. This section focuses on the specification and techniques of color matching in packaging and the use of color effects in various media.
1, red
Visual stimulation is strong, making people feel active, enthusiastic and energetic. In people's minds, red is often associated with the likes, good luck, and celebrations. It naturally becomes a common color for festivals and celebrations. At the same time, red is easy to associate with blood and artillery, and there is a sense of life, a sense of beating, and a dangerous and horrible blood-smelling sensation. Fire extinguishers and fire engines are all red.
2, yellow
Bright and charming colors, with a strong light, make people feel bright and pure. Young plants are often pale yellow, fresh, simple, and innocent associations, and can also be reminiscent of highly nutritious egg yolks, butter, and other foods. Yellow is related to sickness and weakness, and plant decay and withering are also associated with yellow. Therefore, yellow makes people feel empty, poor and unhealthy.
3, orange
Both the advantages of red and yellow, light intensity, people feel warm and bright. Some mature fruits tend to be orange, and foods rich in cauliflower (bread, cakes) are mostly orange. Therefore, orange is easy to cause nutritious, sweet associations and is a color that is easily accepted by people.
In a specific country and region, orange is also linked to fraud and slander.
4, blue
The extreme coldness, with its calm and intellectual characteristics, corresponds exactly to the red. Blue is easy to produce clear, detached, away from the worldly feeling. Dark blue color breeds a feeling of deepness, depression, and godliness, as well as strangeness and loneliness.
5, green
The calmness and blueness of the blue and the clearness of the sky coincide with the life of the human eye. Therefore, it has the effect of balancing the human mind and is an easily acceptable color. The color of green is consistent with the color of some immature fruits, which causes acid and bitter taste. Dark green is prone to low, negative and indifferent feelings.
6, purple
With a graceful and elegant, elegant and generous. Red personality and blue features. Dark purple can cause depression, boredom, and mystery.
The above presents a positive and negative psychological effect through a hue. The use of color in the packaging does not need to grasp the consumer psychology, the use of specific color relations, to play out the color unique personality. Bringing icing on the packaging creativity.
Reprinted from: Design Online
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