Text / Zhang Liqiang over the mountain gift packaging, is an important part of the modern packaging system, how to reflect the gifts in the material, structure, graphic and other aspects should be the courtesy, the sense of worth is the designer first need to study. At the same time, gifts are associated with the good feelings of human beings. They express people’s praise for human nature, their attitude to morality, their pursuit of beauty, and their comments on honesty. Because of this, the design of gift packaging is unusual in the field of packaging design. At the same time, gift packaging is also a place for designers to display their talents. With the development of society, people know how to use packaging to enhance the content of "gifts" in gifts. That is to say, packaging should be used to include gift culture and reflect the level of gifts. Gift packaging should embody culture. Designers must learn more about the structural mechanics of packaging containers and the attributes of the contents of the packaging. They must familiarize themselves with the cultural heritage behind the contents, and must rationally allocate various resources to reflect the word “courtesyâ€.
China is a “state of etiquetteâ€. Not only is the culture splendid, but the history of gift wrapping is also very long. Lacquerware is a famous gift package in China's ancient times. It was rumored that during the Warring States period, the story of “buying and returning beads†reflected the exquisite degree of such arts and crafts from the side: “It is decorated with cinnamon, decorated with beads, and decorated with roses. Series with jade." In addition, China is the earliest country in the world to raise silkworms and brocades. In addition to clothing and packaging, silk fabrics are used for ancient packaging. The old people often use colored brocades to make “kits†and “boxes.†This packaging is still in use today. Thus, it can be obtained that, since ancient times, gift packages have integrated graphics, characters, aesthetics, and folk customs, and through market communication, that is, trade is transmitted through the market between regions, which is both trade and cultural exchanges. This constant exchange of culture makes the content and appearance of the gift packaging more and more colorful, and reflects the different nature and significance of the gift.
The cultural nature of gift packaging can be reflected in the colors. For example, the color of the packaging reflects the differences in the packaging due to different cultural backgrounds. The Chinese admired red and they also favored yellow and orange. In the traditional Chinese conception, red represents happiness and symbolizes enthusiasm; bright yellow is the special color of the Chinese emperors; yellow has authority, glory, wisdom, and dignity; and orange reflects the meaning of yang, qi, and Lottian. Therefore, Chinese people mostly use red, yellow, and orange tones in their festive gift packages to reflect the joyful atmosphere of joyful and warmth. The "octagonal bag" that is widely used in folk use in China is a package of various native products, medicinal herbs, and cakes. It has a small amount of red paper attached to the shape of the full-fledged sensation, and the simple yellowish rough paper is matched with red paper. A kind of celebration then jumped out. Fu Shouxi was happy and auspicious. A friendly friend and a sincere person passed the gift and passed it on to the other party. In modern gift packaging, warm colors such as red and yellow are still the mainstream of gift packaging colors and are deeply loved by consumers.
The cultural aspects of gift packaging can also be reflected in the graphics. Since ancient times, China has the folk concept of “every lucky, auspiciousâ€. Every festival is a custom for ordinary people. Therefore, the use of festival-oriented gift packaging graphics should also be of great benefit. The folk of our country has the characteristics of "painting auspiciousness and delighting people". Because auspicious figures often use nature or traditional stories as their subject matter, they use metaphorical artistic expressions such as symbolism, morality, falsification, and comparison to express people’s pursuit and hope for a better life. The auspicious graphics of gift packaging can precisely convey this desire. . However, in the use of auspicious graphics, we must pay attention to the use of the graphics and packaging of the theme and should reflect the connotation of consistency, not far-fetched.
In addition, the cultural aspects of gift packaging can also be fully demonstrated in the shape of the packaging. The shape of modern packaging can be said to be ever-changing, gift packaging should be more prominent in the personality of the model, the designer can only convert the model into a visual element in order to bring consumers a rich visual experience. For example, in the “Han Dynasty Maotai†packaging design series that won the “Star of the World†award in 1992, the author focused on the culture of packaging. The shape of the copper box uses a magnified symbol of the emperor's sacred symbol of ancient China. The nobleness of the goods. The golden dragon carved on the top of the copper box to vividly display the national characteristics of the goods. The outer box is solemn and elegant. The ancient seal pattern and the brand name of the calligraphy font are organically combined under the background of magnificent colors. Strong impact, the king of style, so it won. A beautiful and durable package is indeed an ornament of life, so that the recipient receives unexpected spiritual enjoyment and satisfaction. Another example is the design of a whisky gift box. Only such an intriguing gift box design is worthy of recalling old whiskey. Even though the wine in the bottle has an empty day, the packaging of the watchfulness will bring memories of the years. . Popular gifts packages are often associated with words such as “luxuryâ€, “fineâ€, and “prestige,†because gift wraps are obviously more sophisticated than any other package in terms of material, structure, decoration, or craftsmanship. From China's Tang Dynasty, the Ming and Qing Dynasties pay attention to exquisite craft gift packaging, to the Victorian packaging style of dressing up, and then to some of the simple pursuit of exquisite and gorgeous gift packaging, all represent the gift packaging gives a used impression. However, the modern society is a multicultural society with coexistence and development. There are also polymorphic situations in the design of gift packaging. The fast pace of modern life has even made the international trend of packaging design concise and lively. It is no longer a blind pursuit of gorgeous and luxurious packaging, which also brings a new design style to modern gift packaging. Under the consideration of eco-environmental protection and energy conservation, the designer appropriately embodies the realm of “ceremonies†and uses the environmental protection of the materials and the uniqueness of the design language to express the delicate culture of the products in the design. In short, there is no cultural gift package, although it is gorgeous and extravagant, but it will be like a woman who looks sexy and reveals vulgarity and is impatient with scrutiny.
Gift packaging has gone deep into all aspects of society as an important part of modern packaging systems. The cultural connotation is the vitality of gift packaging design. The modern Chinese design industry with relatively lagged development needs cultural nourishment. With our own traditional cultural advantages, we can absorb excellent Western culture and make our country's gift packaging design show a new brand in 21 world. Look. (From "Packaging Project")
China is a “state of etiquetteâ€. Not only is the culture splendid, but the history of gift wrapping is also very long. Lacquerware is a famous gift package in China's ancient times. It was rumored that during the Warring States period, the story of “buying and returning beads†reflected the exquisite degree of such arts and crafts from the side: “It is decorated with cinnamon, decorated with beads, and decorated with roses. Series with jade." In addition, China is the earliest country in the world to raise silkworms and brocades. In addition to clothing and packaging, silk fabrics are used for ancient packaging. The old people often use colored brocades to make “kits†and “boxes.†This packaging is still in use today. Thus, it can be obtained that, since ancient times, gift packages have integrated graphics, characters, aesthetics, and folk customs, and through market communication, that is, trade is transmitted through the market between regions, which is both trade and cultural exchanges. This constant exchange of culture makes the content and appearance of the gift packaging more and more colorful, and reflects the different nature and significance of the gift.
The cultural nature of gift packaging can be reflected in the colors. For example, the color of the packaging reflects the differences in the packaging due to different cultural backgrounds. The Chinese admired red and they also favored yellow and orange. In the traditional Chinese conception, red represents happiness and symbolizes enthusiasm; bright yellow is the special color of the Chinese emperors; yellow has authority, glory, wisdom, and dignity; and orange reflects the meaning of yang, qi, and Lottian. Therefore, Chinese people mostly use red, yellow, and orange tones in their festive gift packages to reflect the joyful atmosphere of joyful and warmth. The "octagonal bag" that is widely used in folk use in China is a package of various native products, medicinal herbs, and cakes. It has a small amount of red paper attached to the shape of the full-fledged sensation, and the simple yellowish rough paper is matched with red paper. A kind of celebration then jumped out. Fu Shouxi was happy and auspicious. A friendly friend and a sincere person passed the gift and passed it on to the other party. In modern gift packaging, warm colors such as red and yellow are still the mainstream of gift packaging colors and are deeply loved by consumers.
The cultural aspects of gift packaging can also be reflected in the graphics. Since ancient times, China has the folk concept of “every lucky, auspiciousâ€. Every festival is a custom for ordinary people. Therefore, the use of festival-oriented gift packaging graphics should also be of great benefit. The folk of our country has the characteristics of "painting auspiciousness and delighting people". Because auspicious figures often use nature or traditional stories as their subject matter, they use metaphorical artistic expressions such as symbolism, morality, falsification, and comparison to express people’s pursuit and hope for a better life. The auspicious graphics of gift packaging can precisely convey this desire. . However, in the use of auspicious graphics, we must pay attention to the use of the graphics and packaging of the theme and should reflect the connotation of consistency, not far-fetched.
In addition, the cultural aspects of gift packaging can also be fully demonstrated in the shape of the packaging. The shape of modern packaging can be said to be ever-changing, gift packaging should be more prominent in the personality of the model, the designer can only convert the model into a visual element in order to bring consumers a rich visual experience. For example, in the “Han Dynasty Maotai†packaging design series that won the “Star of the World†award in 1992, the author focused on the culture of packaging. The shape of the copper box uses a magnified symbol of the emperor's sacred symbol of ancient China. The nobleness of the goods. The golden dragon carved on the top of the copper box to vividly display the national characteristics of the goods. The outer box is solemn and elegant. The ancient seal pattern and the brand name of the calligraphy font are organically combined under the background of magnificent colors. Strong impact, the king of style, so it won. A beautiful and durable package is indeed an ornament of life, so that the recipient receives unexpected spiritual enjoyment and satisfaction. Another example is the design of a whisky gift box. Only such an intriguing gift box design is worthy of recalling old whiskey. Even though the wine in the bottle has an empty day, the packaging of the watchfulness will bring memories of the years. . Popular gifts packages are often associated with words such as “luxuryâ€, “fineâ€, and “prestige,†because gift wraps are obviously more sophisticated than any other package in terms of material, structure, decoration, or craftsmanship. From China's Tang Dynasty, the Ming and Qing Dynasties pay attention to exquisite craft gift packaging, to the Victorian packaging style of dressing up, and then to some of the simple pursuit of exquisite and gorgeous gift packaging, all represent the gift packaging gives a used impression. However, the modern society is a multicultural society with coexistence and development. There are also polymorphic situations in the design of gift packaging. The fast pace of modern life has even made the international trend of packaging design concise and lively. It is no longer a blind pursuit of gorgeous and luxurious packaging, which also brings a new design style to modern gift packaging. Under the consideration of eco-environmental protection and energy conservation, the designer appropriately embodies the realm of “ceremonies†and uses the environmental protection of the materials and the uniqueness of the design language to express the delicate culture of the products in the design. In short, there is no cultural gift package, although it is gorgeous and extravagant, but it will be like a woman who looks sexy and reveals vulgarity and is impatient with scrutiny.
Gift packaging has gone deep into all aspects of society as an important part of modern packaging systems. The cultural connotation is the vitality of gift packaging design. The modern Chinese design industry with relatively lagged development needs cultural nourishment. With our own traditional cultural advantages, we can absorb excellent Western culture and make our country's gift packaging design show a new brand in 21 world. Look. (From "Packaging Project")