Ceramic sanitary wares and the industry shuffle

From the development of ceramic sanitary wares, from the beginning of the year to the present, Chinese sanitary ware enterprises continue to attract people's attention. Overseas listings, joint exhibitions, celebrity endorsements, etc. emerge one after another. As a branch of the ceramic industry, the eye-catching performance of sanitary ceramics enterprises It proves that the branding road of the sanitary industry has been carried out in a big way. It is foreseeable that in the next decade, China's sanitary ware industry will enter the oligarchy era, and a number of leading enterprises will occupy a larger market share in the industry and become a well-deserved leader in the industry. Below, let's review, so far, what corporate actions have changed or will change the future of the industry.

The rise of the production area Shen Luda accepts listing counseling:

In the field of hardware plumbing in China, the status of Nan'an cannot be shaken. At present, the local government of Nan'an encourages enterprises to go public and encourage low-carbon development. Now that Zhongyu has taken the lead in listing, the government will increase its support for several other key enterprises to support the kitchen and bathroom industry, that is, the hardware and plumbing enterprises to become bigger and stronger. At present, the listing of Jiumu Group, Shenluda Group, Brilliant Plumbing and other enterprises is also being carried out in an orderly manner. Shenluda Group has entered the listing counseling period, and the results of government support have achieved initial results. This shows that the Nan'an model is worth learning.

Overseas listed Zhongyu Sanitary Ware became the first sanitary ware company listed in Germany:

On March 30th, Zhongyu Sanitary Ware, a Chinese sanitary ware manufacturer, was listed on the Frankfurt Stock Exchange in Germany. The stock price was up 16% from the issue price. "Frankfurt Report" wrote on the same day that Zhongyu Sanitary Ware was successfully listed on the Frankfurt trading price of 14.75 euros, and the IPO raised funds of 105 million euros, becoming the largest Chinese company entering the Frankfurt stock market.

On April 18th, at the 7th China Outstanding Marketing Person Jinding Awards Ceremony, jointly hosted by "Sales and Markets" magazine and Shandong Satellite TV, the filming scene of Zhongyu Sanitary Ware Co., Ltd. Cai Jilin and the mainland's newest richest man Zong Qinghou, etc. Won the title of “Outstanding Person of China's Outstanding Marketing Person Jin Ding Award”.

The author believes that as a representative of the sanitary ware industry in Fujian, Zhongyu's choice to list in Germany can increase its visibility in Europe and expand its European product sales market. By listing on the Deutsche Börse, Zhongyu can more easily reach European customers and expand its partners, which will help the company's business development and brand building in the European Economic Center.

Strong hands and joint bathroom giants joined hands to showcase large-scale exhibitions:

Germany's top sanitary ware brand GROHE and Nan'an plumbing faucet Zhongyu reached a strategic partnership. At the 15th Shanghai International Kitchen and Bathroom Facilities Exhibition held on May 25th, the booths of GROHE and Zhongyu stood side by side. The two brands joined hands to make their debut in Asia's largest industry event after reaching a strategic partnership. It is reported that Zhongyu returned to the Chinese market from Europe in 2008, and in early 2010, it passed the operation of GROHE and became the first Chinese sanitary ware company listed in Europe. In the domestic market, it is fully responsible for the brand operation of GROHE in China.

Coincidentally, there has been a strategic alliance between Hecheng Sanitary Ware and the world's top bathroom hardware manufacturer Luda Group. The Whale bathroom has been hand-in-hand with Geberit's high-profile appearance at the Shanghai International Kitchen and Bath Show, and Jingtian Sanitary Ware and Griffith Ceramics officially joined in July. Waiting for a strong alliance. Cooperation between domestic enterprises and well-known foreign brands, cross-industry cooperation, cooperation between manufacturers and stores, strategic cooperation between enterprises and media, etc., regardless of the form of cooperation, the ultimate goal is to open up the domestic market, and the strong and strong The alliance between the two seems to be an increasingly common phenomenon and trend, and it is a good way to join forces.

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