[Reporter]: Manager Ling is good! I know that we also have participated in the Guangdong Exhibition. What do you think is different from the Shanghai exhibition?
[Ling Lin]: In terms of exhibitions, in fact, we will participate in two exhibitions every year in China, one is Guangzhou Exhibition and the other is Shanghai Exhibition. In fact, it is a little different for this exhibition. Guangzhou Exhibition, we mainly focus on the domestic market, the domestic market is that we will recommend the latest products to our distributors, or collect some dealers' opinions, and then there will be a little improvement, hopefully in May and June. To the market, this is done every year. Like this table, our restaurant, the combination of study and bedroom, is our latest collection. General We will release it to the dealer for the first time in March and will be listed in August. However, there was a difference in September. In August, some retailers in China were listed in dealers or self-operated stores. The exhibition customers of Shanghai Exhibition are a little different. In fact, we mainly focus on export strategies. Because Shanghai still has its geographical advantages, there are still quite a lot of customers exporting. So in the sales strategy, the annual exhibition will be a little different, but the product is similar. Of course, there may be a slight improvement in the 9 Shanghai exhibition, which is aimed at export. Perhaps the color of the product will be specially chosen by foreign guests, including the size.
Linglin, Marketing Manager of Meizhao International Co., Ltd.
[Reporter]: Before we published a product that we cooperated with Swarovski at the 100% design exhibition, it gave me the feeling that the beauty is high and unattainable, but today we look at our products but feel the whole They are very approachable, but the workmanship is absolutely high-end. You mentioned that we have always been simple. Why did you cooperate with Swarovski at that time, why is it different now?
[Ling Lin]: When we cooperated with Swarovski, we may still feel sparkling, but this is a limited edition crystal product in the world. It takes a Guinness record and it is a good way to promote it. But in fact, the design of this product can not be said to be not simple, because the entire design of the line is also a simple taste in the inside, it is only in terms of materials, using a very high-end material in it. But it is actually in line with the whole propaganda, or the two brands cooperate to create a topical product to launch in the domestic market. It has a concept that we can publish to others to listen to: In fact, in addition to the application of the crystal in the jewelry industry, it can also be applied in the furniture industry. Using this concept to publish is also a challenge to your own difficulty. How to use crystal, which requires high Skills are not easy. It should be said that we are not only the technology of lead and lead, but also the hot pressing technology. All of them are not mentioned in China. We didn’t have the concept of these technologies before. How do we bring these technologies to China? It is like this. Therefore, there will be a different discussion point in the cooperation between the two parties.
But Mei Zhao, I think it is still focused on this new product. Because the company has been established for about 10 years, we have always insisted on original simplicity in 10 years. This road is more difficult to walk, but we have been insisting that all things are the design of the designer design team, and the simple style is also ours. Persevere. Just saying that the minimalist style we bring every year will be a little different. For example, last year, we may have introduced a simple style of “single glimpseâ€. This year, LUXE’s low-key simplicity and low-key luxury concept of life, or style, are introduced. So in fact, we have brought out a lot of different subdivisions in simplicity, and we feel that there are still many things that can be developed. It's just that simplicity can't be said, it's a very common design, or it's not designed. I feel that it is wrong to understand simplicity in this way, because it is more difficult to be more beautiful in simplicity, and it is more difficult than those carved. Because carving can be said to be difficult, deep or floral, but simple is to say that it is beautiful or a requirement of its own taste, so I think that in this respect, every new product will be simple The style has a certain contribution, there are certain new concepts and new surprises to our customers.
[Reporter]: Indeed, I agree with this point. For example, our sofa, the whole arc is very different, giving people a very comfortable feeling.
[Ling Lin]: Yes, in fact, this arc is also our design concept. The design concept of this LUXE series, including our entire exhibition hall, is derived from the creativity of the yacht. Our designer, Mr. Liang Zhitian, once visited Italy and went to the southern city to attend a dinner on the yacht. He leaned on the back of the sofa and suddenly thought of putting this curvature into the concept of the sofa. What would be the whole set of furniture, and finally presented such an idea. In addition, you know that the design of some famous cars is some walnut, with some combination, so we must incorporate the design concept of this content into the LUXE design. In the whole series, we see yachts, useful black elements, and also useful walnuts. Wood, the whole is some relatively high-end materials in it. Then with each product there will be a unique design, like the simplest dining table, these four corners are also curved design, the backrest of this stool is also a curved design. It is difficult to make a curved design for wood. Then how to deal with the angle is also a very difficult, because to deal with your back shape, and then the aesthetics, or a very big knowledge, then the sofa is also, or the dresser is a unique design, so the whole The series has these concepts.
High-end furniture, not just those who are brilliant, you can see that each piece of furniture looks simple, but you can see its sense of value, which requires the master to deal with, is an effort of the designer and the factory.
[Reporter]: It is really a low-key luxury feeling. I don’t think there is anything at first, but if I look closely, I feel very good-looking.
[Ling Lin]: Yes, for Meizhao, our customers are also, there will be a certain height for the pursuit of beauty, because the company can convert the conceptual things of Pok Oi into practical products that can be used, and it may use Not too much decoration. But the design of the company, it has a conceptual and practical combination of furniture, the balance between the two is good. So I think in the market, why have we always been sought after by dealers or the industry or the media, there will be this advantage.
[Reporter]: Ok, thank you.
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