MBA bedding is currently CMO Zhong Cheng
In the current furniture industry, when we talk about the fast-growing software companies, we will naturally associate with Osli, a soft-skinned newcomer who is in the second-tier market and has an amazing sales volume. When we talk about it now When the brand in the high-end bedding market is the strongest, we will naturally associate with MBA, mousse, CBD, Yuanfangyuan, Hagmar and so on.
What is the MBA that has an internationally noble line of glory in the high-end market in China in less than two years? How does the MBA create the world's top sleep system under the banner of the world's top sleep system? The reporter visited the MBA bedding CMO (Chief Marketing Officer) Zhong Cheng with a curious heart, and finally solved this highly conceivable condensate cloud, and also saw the success of this young "super black horse".
This is a very sunny afternoon. Zhongcheng, who is busy in his busy life, came to me to come to a western restaurant with elegant decoration. We all like to talk in a leisurely environment, because there is an atmosphere in this environment. Only Communication is effective in a good atmosphere. This is why I asked him to go to the Western restaurant. I remember the first time I saw him, he gave me the impression that it was low-key, gracious, generous, pragmatic, not so aggressive and extraordinary, and did not have the speaker's tongue-and-mouth attack, but it was introverted and calm. .
Dialogue MBA bedding is currently CMO Zhong Cheng
Reporter: Zhong Zong, it is well known that many domestic furniture companies are now expanding into the second, third and fourth-tier markets. Why do you think about focusing on the high-end market? Not willing to go with the trend?
Zhong Cheng: This may be a dialogue between dreams and practice. When some people fly, he hopes to walk on the ground, but when he is walking, he finds that the feeling of walking is not flying well; those who are walking often The dream can fly in the sky, but when he is flying, he finds that flying in the air is very uncomfortable. He has to go back to the ground quickly, and the air is very unsafe. Whether you are flying or walking, what is right for you is the most valuable. The mid-term market strategic plan of the MBA has already established the development value and growth trend of the MBA in this market. Blindly following the trend is not our specialty.
Reporter: Although the high-end market is a good cake, it is not the average person who wants to enjoy it even if it is a little bit. When the MBA was launched, did you worry about following the footsteps of some brands? Have you heard a lot of brands that can't go up, don't come down, and hang them in midair?
Zhong Cheng: Whether it is domestic or international high-end market is like a top celebrity club. To enter such a circle, you must have all the conditions to enter this circle, which may include identity, status, background. , wealth, conservation, social influence, etc.; if you have not been able to have such conditions for a while, you may think about gradually improving. It is in such an environment that you are not in the process of perfection. Persevere on the road, and some people are stronger than you, but unfortunately he fell at the door; looking at the history of the industry, we can easily find that those dilemmas are produced under such a background. When I chatted with some bosses in the industry, the bosses who have fallen in the high-end market have frankly said that if you have no conditions, don’t dream, do what you can, and don’t waste time on things you’re not sure about. Wise. The MBA is just dare to launch under the conditions we need. Of course, we are not successful, but we have just taken an important step.
Reporter: Can you briefly talk about what preparations did you make before and after the MBA launch?
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