[Reporter]: First of all, I would like to thank Wang Dong for accepting our interview. First of all, please tell us about the situation of the City Window participating in the Dongguan Exhibition this year. Have you brought any new products to us? Please tell us about it.
[Wang Dongsheng]: In this exhibition, there are only four series on display in the window of the city. We hope to express the theme of each series clearly, so too many brands in a booth will be more mixed. Therefore, the brands on display will be less, and most of the brands will be placed in factories. This year's show will still bring some new concepts, especially intelligent, intelligent technology and some combination of furniture. Some technologies are mature in other fields, and some technologies need to be developed by ourselves. However, few people apply him to the furniture industry, but I think there is demand in this market, so we seized the opportunity to introduce some intelligent furniture.
Wang Dongsheng, Chairman of the City Window
In the second aspect, we made some high-end furniture. Because of the high-end consumption, China's market can be said to be the largest in the world. The world's high-end luxury goods like Chinese people to buy, so furniture is the same. The high-end furniture market is still very large, so seize the opportunity, we launched some high-end luxury series.
[Reporter]: After eight months in the first half of 2011, what is Wang Dong’s comment on the overall performance of the City Window?
[Wang Dongsheng]: I think the development of the city window is relatively fast, and more importantly, it is relatively stable. In terms of strategic positioning, there is no need to be so quick and quick, not to say that what is sold on the market today is good, we have to follow the trend immediately. The market competition or development is mature to a certain extent, the pursuit of consumers must be personalized, not the same. Therefore, we will do a lot of products with personality, characteristics, cultural connotation and theme. So that is to say that this kind of thing is slow and hot, not very hot at once. In general, the market situation is not very good, the window of the city is better, because his things have their own personality, so they are growing.
[Reporter]: Just mentioned that the big environment is not very good. Does this situation have any impact on the window of the city, please tell me specifically?
[Wang Dongsheng]: It can't be said that it has no effect. I think it will have an impact, but his influence is not so big compared to the average company. Because the average company, in the market, he will see more things in front of him, once bad, the impact will be greater. We will consider the long-term cultivation of the series, this brand, do some work in the early stage, his effectiveness returns slowly, and the impact on us will be relatively small. Basically, we are gradually advancing along the strategy we have developed.
[Reporter]: After two days of development, the dealers are constantly talking. Do you have any feedback or suggestions on the products of the city window?
[Wang Dongsheng]: It should be said that the total number of visitors in this year's exhibition is much less than before. I estimate the big environmental problems, but our customers are relatively more. Our recognition in the industry is also getting higher and higher, and there may be some guests who come here, so relatively speaking, the popularity is still relatively strong, and there is still more to encourage. Yesterday, some media interviews said that he saw other people in other booths describing the window of the city: the smell of a hunting dog and the ambition of a lion. I think this sentence is really in place.
[Reporter]: What kind of effect does Wang hope to achieve when he exhibits this year? What are the expectations?
[Wang Dongsheng]: On the one hand, we must continue to expand channels, because in the last ten years of our business, some of our brands are successive brands. You see the eleven brands that I am now. These four brands are not out of the day, or We came out in 2002, and we are successively, in 2002, 03, 05, 08, 10, and 11 years. There are also some brands, although it has its own characteristics, but the market channels are not wide, it needs a process to slowly extend. So that is to say, on the one hand, we continue to expand our channels. We should have a minimum of more than 200 stores in this year's construction. This is also a figure that the marketing center has set for us to guarantee a number. On the other hand, we emphasize the brand aspect, and carry out some high-profile on the brand's reputation and popularity, especially the technical content of the product.
[Reporter]: Ok, we are looking forward to the city window. This exhibition has good results. Thank you, Wang Dong for accepting our interview.
[Wang Dongsheng]: Thank you.
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