[China Packaging Network News] In the sales of wine, there are three factors that determine the sales of wine, one is the brand effect of wine, the second is the packaging of wine, and the third is the promotion method. It can be seen that wine packaging plays a significant role in the marketing of wine. The status, then what kind of role played in wine packaging? Let's take a look at the following together. I believe that after understanding the importance of wine packaging, you will surely have some insight!
First, successful packaging is live advertising. The development of wine culture for thousands of years has reached a peak period. There are thousands of wines on the market, and there are also 100,000 less brands. There is not much difference between the brands to tell the truth. In this case, how to make your own product stand out? This time is the packaging. We think that the taste of wine is the most important, but besides on-site bartending, consumers often do not know the taste of wine when they buy wine. They usually subjectively judge the taste and quality of wine through packaging to decide whether to buy it or not. The first impression in the minds of consumers is greater than we think. At this time, the personalized design of wine packaging is particularly important.
Second, good packaging material is the freshness agent for wine. The packaging of wine bottles is becoming more and more diversified. Commonly there are ceramic bottles, glass bottles and plastic bottles. The materials of these bottles are chemically stable and can block the odors of the outside world and prevent harmful substances from contaminating the wine. Glass bottles and plastic bottles can delay the volatilization of liquor and minimize the loss of liquor. Porcelain bottles are slightly breathable but do not leak. They can play a role of aging during the aging process of the original wine. Good wine bottle packaging can not only attract the attention of consumers, but also ensure the pure taste of the wine and extend the shelf life of the wine.
Third, good packaging to the collection of lovers of culture and connotation of enjoyment. For the wine bottle collection market in China, many bottles that have been given historical significance or famous characters have become the first choice for collectors. Sometimes the quality of the wine itself does not belong to the top level, but because the bottle is given historical and cultural significance, The value of the wine will also increase and the sales volume will naturally be doubled. After all, no manufacturer who produces wine bottles will produce a wine bottle that does not contain wine for collection.