[Chinese Packaging Network News] In the increasingly important packaging design today, many people began to consider the use of packaging design for better promotion of goods, but the packaging design costs have begun to increase. Now that the cost of packaging design has reached the point where companies cannot accept it, then can we really not control the cost of design in packaging design? In fact, the cost control of product packaging starts with the design. Reasonable structure and process design and proper material selection are of great significance to the composition of packaging costs.
Designing a new packaging product should form a development team consisting of graphic designers, structural engineers, production engineers, and market personnel, with professional division of labor, responsibility, and mutual cooperation. If the conditions are limited, only a graphic designer is responsible for the design of the entire process. In addition to the pattern design, the designer must take into account the rationality of the process and materials.
For example, to design a 250ml shampoo bottle, the designer first needs to be clear about the processing characteristics, prices, and applicable processing methods of various materials. The decision is whether to select the opaque HDPE bottle produced by the extrusion blow method or choose a transparent PET injection blow blower. The bottle; is to choose the plastic sleeve label, stickers or screen printing of the bottle body; determine the label to select a few color printing, whether to use a spot color. Before a designer makes a decision, it is necessary to communicate with the relevant manufacturing company to know exactly what the different types of bottles and labels are.
In addition, designers must not only consider whether the shape of the bottle is attractive when designing the bottle body, but also whether it is appropriate to carry out combined packaging and whether it is appropriate to transport the package. If the shape of the packaging is irregular, it may cause it to lose the opportunity to use plastic shrink packaging for bundled promotional packaging, and it will cause a large gap in the loading of the shipping container, resulting in waste.
Therefore, designers should communicate more with packaging manufacturers, even if there is no fixed packaging manufacturer as a contact unit, they should also establish contact with some related packaging manufacturers at the beginning of the design, and the existing bottle types of the enterprise In-depth understanding, especially bottle-making companies. Many large packaging companies have a variety of product models to choose from, especially glass, metal and plastic packaging companies.
In fact, developing a new packaging product does not necessarily require brand-new development and design of all elements including the bottle body. Choosing the existing bottle type of packaging companies can not only save the cost of mold development, but also can Land shortens design and production time, but it also equates to selecting mature processing technology, which is especially important for glass and metal packaging containers.
With the least money, the best packaging design is the basic professional quality of each designer.