How many opportunities are there at the mahogany furniture exhibition?

With the rapid development of the exhibition economy, many mahogany furniture and handicraft manufacturers will also participate in the exhibition (exhibition) as an effective sales channel. Since the beginning of this year, a number of mahogany furniture exhibitions (exhibitions) have been held in Nanning International Convention and Exhibition Center and Guangxi Exhibition Hall, attracting many people who love mahogany to Taobao. Some insiders pointed out that it is convenient to shop for mahogany furniture at the exhibition, but there are also many problems in the quality of exhibiting furniture, hidden traps, etc. It is not easy to "snap"

phenomenon

Various mahogany exhibitions "You sing me to debut"

In April this year, a large-scale mahogany furniture exhibition in the southwest region was held at the Nanning International Convention and Exhibition Center. Except for exhibitors from Guangxi, Zhejiang, Fujian and Yunnan, there were also exhibitors from ASEAN countries such as Vietnam, Laos and Myanmar. In May, At a treasured mahogany furniture exhibition held at the Guangxi Exhibition Hall, a 4.6 million yuan huanghuali desk was unveiled, attracting many redwood fans to “open their eyes”; in November, another event was held at the Nanning International Convention and Exhibition Center. During the four-day wood products exhibition, mahogany furniture is the highlight of the exhibition...

Since the beginning of this year, many mahogany furniture exhibitions have been held in Nanning, and their scale has a "one game one game" momentum. Mr. Huang is a fan of mahogany furniture and pays attention to the collection of mahogany furniture for many years. "I have been paying attention to the mahogany furniture market since the late 1990s. I have collected some mahogany furniture at home. I have been to Hongxiang furniture in Pingxiang and Dongxing for several years. In the past few years, Nanning has started to hold the exhibition of mahogany furniture. However, for the intensive exhibition of mahogany furniture exhibition, Mr. Huang also expressed doubts whether the market is really so big. After all, buying mahogany furniture is not like buying. General goods. The mahogany furniture used daily is usually used by ordinary people for many years and cannot be replaced frequently. It is not easy to decide to invest in hundreds of thousands of millions of dollars of mahogany furniture.

In this regard, Mr. Lin Ping, a senior mahogany furniture collector in Nanning, said that a place where mahogany furniture exhibitions are held frequently is not only in Nanning, but also in cities such as Guangzhou and Zhuhai. This is mainly because there are more and more manufacturers producing and operating mahogany furniture on the market, and the competition in the industry is getting bigger and bigger. In addition, the price of redwood has fluctuated drastically in recent years, and the negative effects of some hype behaviors in society have gradually emerged. These reasons make mahogany furniture not easy to sell, many manufacturers regard the exhibition as a way to break through in the market, so there will be a variety of mahogany exhibitions "you sing me to debut".

Lin Ping believes that the market has a large capacity, which is difficult to estimate. For businesses, the market can still be nurtured and developed. In fact, the rosewood boom in recent years has also led many people to join the ranks of the collection.

encounter

It’s not easy to go shopping at the show.

The reporter visited a number of mahogany furniture exhibitions and saw that the popularity of these exhibitions was quite strong. Many ordinary citizens and redwood fans want to buy high-quality and inexpensive mahogany furniture at the exhibition, and promotional advertisements such as “Tears of Tears” and “Folding Discounts” are often seen at the exhibition. Can you "snap" quality mahogany furniture?

Mr. Su of Nanning bought a piece of Laos red rosewood furniture at a mahogany furniture exhibition, including a 2 meter bed, two bedside tables, a dressing table, a TV cabinet, and a 2.2 meter long roof. The cabinet is priced at 300,000 yuan. Mr. Su thought about buying it for his daughter as a dowry. After grinding it for 2 days, the price could not be discussed. One of the exhibitors who claimed to be a "small worker" told Mr. Su that it would be better to wait for the last day of the show. When the boss is in a hurry to clear the goods, the price will be much lower. Sure enough, Mr. Su really took the “last bus” and bought the furniture at a 50% discount of 150,000 yuan. The friends heard that Mr. Su bought the "6-piece" rosewood furniture for 150,000 yuan. They all said that it was cost-effective and asked to go to his house to see. Unexpectedly, after reading it, everyone did not speak. Under the questioning of Mr. Su, the friend said that this is not Laos red rosewood, but a so-called "South American rosewood" coloring. The market value is about 10 to 120,000 yuan.

Mr. Su, who is not convinced, has invited a number of mahogany experts to help identify them. Everyone is definitely not Laos red rosewood. In recent years, the price of huanghuali and red sandalwood has long been beyond the reach of ordinary people. Laos red rosewood has become a hot spot for collection. Some unscrupulous merchants use other rosewoods in the "sour branches" to deceive consumers. This time, Mr. Su was so stupid that he not only did not "leak", but also fell into the trap.

Mr. Yan of Nanning also bought a set of chicken wing wooden study furniture with a exhibitor from Fujian at a redwood exhibition, which cost about 100,000 yuan. Mr. Qi said that the exhibitor’s advertisement of “factory direct sales” and the lobbying of the staff made people think that it was a rare opportunity to get cheap. Later, Mr. Qi made a comparison in some furniture markets in Nanning and found that in Nanning, he could buy the same furniture at the same price and enjoy after-sales maintenance.

Ms. Hongmu Zangyou Jin also often visits the exhibition, mainly to buy some mahogany crafts, such as small furnishings, wood carvings and the like. Ms. Jin feels that it is more cost-effective to buy crafts at the exhibition, not only the variety, but also the price is lower than the Nanning market.

Quest

Redwood price transparency needs to be treated rationally

What do you think of senior mahogany collectors when visiting the exhibition's mahogany furniture? The reporter visited and found that, in fact, senior collectors basically do not buy furniture at the exhibition. Besides they have more channels to buy mahogany furniture than ordinary citizens, it is also an important reason for collectors to think more rationally about mahogany prices. one.

Mr. Zheng, a senior mahogany collector in Nanning, said that the current mahogany furniture market has developed into a “price transparent” stage. The price of various raw woods is no longer a secret, and the manual cost is not difficult to estimate. For example, in a coastal area such as Guangdong, a skilled furniture maker usually has a monthly salary of about 10,000 yuan. How many hours of work they need to make a set of furniture is the most basic manual cost of furniture. In this case, whether in the furniture store or in the exhibition, you want to "leak" at a very low price. This kind of mentality is dangerous, and it is easy to fall into the trap because it is too cheap. Mr. Zheng said, of course, visiting the exhibition to buy mahogany furniture, objectively also has some advantages, those furniture that foreign manufacturers pull, certainly hope to be able to exchange cash back, so that the profit is likely to be larger. However, the possibility of losing money is not great. Therefore, the individual wants to buy good things at a very good price at the exhibition. It depends on luck, and secondly, it needs to have a certain eyesight.

So where does the mahogany furniture that can't be sold at the show go? Mr. Deng, a member of the mahogany industry, told reporters that it is normal to have a large amount of mahogany furniture left at the end of the exhibition. One way to deal with it is to pull back to the factory, and the second is to sell it to local counterparts at a flat price. Mr. Deng said that in fact, some foreign manufacturers participating in the exhibition have their own sales points or fixed customers in Nanning. It is not difficult to deal with these slow-moving mahogany furniture. Mr. Deng said that in recent years, the price of rosewood has fluctuated drastically. Some powerful manufacturers will choose to wait for the market to turn better when they are in a bad market.

"If you want to buy the ideal mahogany furniture at the exhibition, it is best to first make a thorough analysis of the local market, and know yourself and the other to get a more accurate grasp of the price." Mr. Deng suggested that due to wood moisture content, furniture manufacturing process and other factors, The after-sales maintenance of furniture is also very important. If the mahogany furniture purchased locally is deformed or cracked in the future, it is easier to find a solution. Therefore, if the price does not have a clear advantage, you should be cautious in buying mahogany furniture at the show.

Suggest

More market, look for the new national standard of mahogany

To achieve a certain amount of eyesight, it is not achieved in a short time. For those who like mahogany furniture and crafts, is there any more direct and effective way to grasp the quality of mahogany?

Since August 1 this year, the national standard of the new version of "General Technical Conditions for Redwood Furniture" has been officially implemented. The new national standard requires that the mahogany furniture sold in the market be equipped with three guarantee documents: product instruction manual, product quality express card and product certification. All sellers are required to provide after-sales service, such as product warranty, product return, product warranty conditions beyond the warranty conditions and warranty period. When entering the judicial appraisal process, consumers and manufacturers must provide product instruction manual, product quality assurance card, and product certification. In this regard, many senior collectors suggest that those who are difficult to grasp the quality of mahogany, it is best to look for regular manufacturers, look for the "birth certificate" of these mahogany furniture as stipulated by the new national standard.

The collector suggested that when buying mahogany furniture, it is necessary to ask which wood name, production attribution, and whether it has the relevant content specified in the "New National Standard" of the Redwood, and to figure out the specific material. Tree species of different materials have different materials and prices. For example, the market price of red sandalwood is very high, but the real red sandalwood refers to the lobular rosewood, not what ebony, red sandalwood, green sandalwood, purple ebony and so on. You must have a "small word" when you buy it.

In addition, the potential for value-for-money appreciation of mahogany furniture is not only related to wood, but also has a great relationship with craftsmanship. In the current mahogany market, many mahogany furniture companies have a small factory scale, which is a “small workshop” type operation, lacking some necessary advanced equipment. The processing of mahogany furniture is less, and the processing of engraving is relatively rough and not enough. fine. For example, the promise is that the rivet structure is actually a glue bond or a metal nail structure member, which greatly reduces the art and collection value of the mahogany furniture.

Some collectors have suggested that even if you don't buy anything, individuals who like redwood may wish to go shopping, learn more information about the mahogany industry, and enrich their knowledge of mahogany by observing more contacts. From this point of view, the frequent holding of the Redwood Fair is actually a good thing.