On June 12, the new content of Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora came into force. Including the red rosewood of Laos, Dalbergia chinensis, Dalbergia chinensis belonging to the red rosewood, and Dalbergia chinensis, and 7 redwood species such as Belize Dalbergia, belonging to the black rosewood, are listed in the appendix of the Convention. Its import and export will be subject to license control and will be restricted in the future. According to industry insiders, the redwood raw materials suffered “restricted purchaseâ€, and the market price of mahogany furniture will rise sharply in the coming months. Before the new wave of price hikes, the mahogany furniture market may once again set off an investment boom.
In fact, before this, the Fuzhou mahogany furniture market has long entered the era of "conflict of the princes."
Redwood put down the body
Furniture manufacturers have been sprinting
"Today's mahogany furniture is gradually falling out of the altar and into the homes of ordinary people." He Fangan, manager of the furniture shop of Nature (Shangdu), said that the main buyers of mahogany furniture were some collectors. These people usually have one. The circle is playing, and now more and more people have used mahogany furniture as one of the choices for family furniture purchase. In the past two years, mahogany furniture has gradually changed from niche high-end consumption to mass-priced goods. This has led many furniture manufacturers to see business opportunities. Furniture manufacturers who hope to get a piece of cake in the new market have entered the field of mahogany furniture and started to race. Enclosure." The reporter visited the market and found that there are many large-scale mahogany furniture stores in Fuzhou. There are large furniture stores such as Zuohai Furniture City, Hongxing Meikailong, Xiyingmen, Zhongting Meimei, Nature Furniture Plaza, and also sell mahogany furniture separately. Brand store. The relevant person in charge of the Provincial Furniture Association said that the price of mahogany furniture is higher than other furniture, and many ordinary households could not afford it before. In recent years, as the level of consumption has increased, the demand for mahogany furniture has increased. Nowadays, almost all furniture stores are operating mahogany furniture. He Fangan introduced that it is not easy to find a set of mahogany furniture in Fuzhou a few years ago. Many furniture cities simply do not do mahogany business. There are only one or two sets of individual mahogany furniture stores. Now different, we have several brands in one store, and there are various materials and styles of mahogany furniture for consumers to choose. In addition to the expansion of large-scale stores, some “ retail investors†are also targeting the mahogany furniture market. In the past two years, Fuzhou's various brands of mahogany furniture monopoly stores have emerged in an endless stream. A few days ago, reporters saw in the Shangdu building materials market that the signboard of a mahogany furniture store called Le Mantang was particularly eye-catching. Into the look, the store area of ​​hundreds of square meters, the store is filled with a variety of mahogany furniture. The person in charge said that in the past two years, the market for mahogany furniture has become better and better, so the store has been opened and is still in trial operation.
In the eyes of many furniture manufacturers, the cake in the mahogany furniture market is expanding year by year, and the larger cake is the biggest wish of furniture manufacturers. The so-called "workers want to do their best, they must first sharpen their tools", in order to occupy a larger market share, furniture manufacturers do not hesitate to "blood".
According to industry insiders, many large-scale furniture cities used to be made of mahogany furniture like “guerrilla guerrillasâ€. Now the mahogany furniture of these furniture cities has begun to develop into specialization, and has divided the special areas with detailed planning.
"The former mahogany furniture may not be sold for half a year. Now it can take a few orders in a month." Chen Xiangying, head of the planning department of Zuohai Furniture City, also said that with the strong demand for mahogany furniture, operators have begun to vigorously Create a mahogany market. A few years ago, Zuohai Furniture City just took one or two sets of mahogany furniture for display. The store involved was less than 100 square meters. Up to now, the area of ​​mahogany furniture has reached 5,000 square meters, which is the area of ​​the entire furniture city. One of the points.
The price is always chaotic
In the end, the merchant has the final say.
As in many industries, it is difficult to ensure the market's normativeness when a large number of operators concentrate on “squeezing†into an area in the short term. Price confusion is also a major problem in the mahogany furniture market. He Fangan introduced that when I first started to make mahogany furniture, there were fewer people at that time. The mahogany furniture was relatively mysterious to most people. The pricing was purely “look at the moodâ€. “The people who bought mahogany at the time generally had their own circles. It is more professional for mahogany furniture. When buying furniture, it generally looks at the texture, texture, furniture style and other details of the material, and the price sensitivity is not high. As long as they think the value, the higher the price can be accepted." It is understood that At that time, there was no obvious standard for the price of mahogany furniture. Usually, the merchants were looking at the customer's ability to bear the price. Sometimes the profit of a set of furniture is more than ten times the cost. Chen Xiangying said that at that time, many redwood businesses were basically in a state of "not opening for half a year, opening for six months." However, as the market competition becomes more and more fierce, the price of merchants is getting lower and lower. The original set of mahogany furniture, which has been tens of thousands of yuan, is now in the market price of 10,000 yuan. Nowadays, there are many merchants engaged in mahogany furniture, and the market competition is becoming increasingly fierce. The most direct result is that the prices of the merchants are mutually suppressed, and the profit margin of the furniture merchants is greatly reduced. He Fangan revealed that the current profit margin of home stores is about 30%, while the price of mahogany furniture is relatively low, and the profit margin is lower, generally only 10%. "Our prices are now more realistic, mainly small profits but quick turnover." Chen Xiangying said that with the popularity of the Internet, the price of mahogany furniture is becoming more and more transparent. In this case, it is difficult for merchants to bid as much as they used to, and many stores are starting to price clearly. However, the reporter found in the interview that even if the merchant has clearly marked the price, the value of the mahogany furniture is still a penny. The reporter visited a number of stores in Fuzhou to see a set of mahogany furniture with similar styles and materials. Some stores have a price tag of 15,000 yuan, and the store has a price tag of 13,000 yuan, and even the store has marked 8,000 yuan. Although some sellers say that the texture and materials of each set of furniture are different, it is difficult to compare prices, but for the lay-off consumers, how much money the mahogany furniture is worth, or the seller has the final say.
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