I. Store site selection determines the key to life and death.
The site is the first productivity of all optical shops. The location of the shop is good, business is good, don't expect to start a business with a concept. The optical shop address must not contain any trace of error, otherwise it will seriously affect passenger flow and sales.
First of all, to avoid individual combat operations, the site is located in the atmosphere of the business district, to avoid isolation, customers will feel that there is only one store, you can choose too few comparisons. Due to the shortage of air in individual combat operations, the air is often lost to customers.
Secondly, if you want to open the storefront to a school hospital or a street in an optician's shop, the opposite side of the road cannot be located. Even if you see your exclusive store at the time of purchase, consumers may find it inconvenient to cross the road and there are no other optical shops in the vicinity to abandon the selection of the store. Of course, there are also many reasons for the mistakes in site selection, such as the poor clean environment surrounding the site, the lack of inquiries about the demolition situation, the signing period is too short, and so on. Due to the large investment in decoration of optical shops, it is necessary to make a comprehensive inquiry at the time of site selection, otherwise it will be difficult to make up once it is put into use.
2. Mentality determines everything
In China's optical retail industry is generally not standardized today, a glasses retail business retailer mentality directly affects the optical shop sales of all aspects. The mentality of the person in charge of the glasses and the staff determined the rapid development trend. In the same period, the corresponding spectacles retail giants took a stabilizing “guard†trend, which also gave some glasses the space for rapid development and expansion. Why in the same location or in the same city, some optical retailers have a good business, and some optical retailers have poor business, which in the final analysis is also the difference in business mentality. No matter how hard the current economy is, how difficult it is to do business, it is necessary to have confidence in yourself. An optical shop business is not good, not that he did not do well, the real reason is that the mind of the store simply do not want to do a good job
Third, improve the quality of clerk, and enhance management capabilities
There are two types of clerk in the optical shop. The first is the optometry staff. They must have good professional skills and also have a certain marketing ability, because in the process of optometry, their communication with customers is to cultivate customers. Loyalty plays an important role. The second category is sales personnel. Their direct communication with customers is the key to facilitating transactions. This requires sales personnel not only to be able to perform fickle changes, but also to learn how to observe them.
The lack of high-quality talent in the glasses profession is an indisputable reality. Part of the optical shop and even the result of the loss of the center staff caused the result to skyrocket. Some optical shop owners have mentioned the troubles of employees. For example, the operation of a brand shop has caused the handling mechanism to be disordered because the executives are busy with private affairs, neglecting their duties and lacking responsibility in their work. Then it affects the activity of other employees and makes employees feel less happy at work. In addition to the irrationality of profit-making treatment, the store's excellent skilled personnel and responsible operators have jumped away. Due to the fact that no suitable talents were recruited at the moment, they could only be forced to find someone to make up the numbers. At the end, it affected the reputation of the brand stores and the operation performance of the games declined sharply. Despite the constant adjustments in the latter part of the year, it also lost the stable source of customers and the effectiveness of the license, closing the door at the end.
Name: Coffee cup sets & Cake plates
Material: Porcelain & Stoneware & New bone china
Style: White/Decal/Handpainted/Color galzed
Capacity: 90cc/110cc/200cc/220cc/250cc/280cc/350cc/1000cc
Shape: Round & Square & Coupe
Using: House & Restaurant
MOQ: 1000sets/item
Port: Shenzhen/Qingdao
Service: OEM
Package: Bulk packing & Gift box/color box
Stoneware Color Coffee,Stoneware Hand Painted Tea,New Bone China Cake,Porcelain Decal Coffee
Shenzhen Good-Always Imp.& Exp.Co.Ltd , https://www.good-always.com