The arrival of the era of Internet sports fitness products?
Date:2015-06-22 08:50
Since the 2008 Olympics, the domestic sports and fitness industry has entered a stage of rapid development. Especially at the State Council Executive Meeting held in September 2014, the premier proposed to insist on reform and innovation, rely more on market forces, accelerate the development of the sports industry, and promote sports consumption. After promoting mass fitness, the domestic sports and fitness industry practitioners have been beaten.
Although China’s rapidly developing sports and fitness industry still has a certain gap with the developed countries such as the United States, the gains are gratifying. From the statistics of gross industrial value, we can see that the rapid development of China’s sports industry is much faster than that of the United States. The rapid growth of Chinese people’s economic income is inextricably linked. Such an uptrend gives entrepreneurs in almost every Internet sports fitness product a sense of standing.
So, is the era of Internet sports and fitness products really coming? Is it really time to fly in this wind?
Let us first sort out what the current domestic Internet sports and fitness products are all developing in, and where they have all gone.
1. Live video products
Sports video products and financing
The core competitiveness of sports video live products lies in the right to broadcast important events. After all, CCTV 5 can cover a limited number of events, and events such as the European Cup, America’s Cup, Grand Slam, and F1 are all sought after by the audience. It is time for the various live broadcast websites to display the power of broadcast.
On a few days ago, LeTV Sports disclosed the news of A-round investment of 800 million yuan by Tatsu Group. The investment made it have strong capital support. When the broadcast rights are purchased, it is better to rely on the trees to cool off. However, renminbi players have renminbi gameplay, ordinary players have regular gameplay, and large capital injections are sometimes not necessarily a good thing. After all, money is just an indiscriminate equivalent exchange.
2. Sports Social Community Products
Sports social community products and financing
From the Internet 2.0 era, a very representative example of sports social community products was born. In this area, there are already veteran powerhouses such as tiger rush sports and Ruijian times that have been accumulated for many years, and a large number of differences have also emerged. Products and a number of products that are intensively cultivated in highly vertical markets.
The community tiger and puppet eras with UGC content accumulation are seeking to realize profits through sports products e-commerce. According to differences in user preferences of the platform, Tigers Sports selected basketball shoes and Ruijian Times selected fitness supplements. Both companies did not disclose revenue. In 2014, Smart Age also launched its own app FitTime. In addition to the SNS community, it relied on the original content accumulation to develop fitness video instruction courses to seek new profit points.
In addition to catching up with the good times of mobile internet, Instagram's success has also accurately captured the point of love in human nature. People with sports and fitness habits are pursuing the experience and performance of skins and skins, so the pure-burning communities like demotion, Merlin line and vest line can harvest a lot of fans. The niche movement, especially the extreme sports enthusiasts, is also an excellent producer and consumer of video pictures and peripheral products.
3. Video Course Products
Sports Video Course Products and Financing
Sports video courses have a very mature and professional product in the world, such as Nike's own NTC. However, with the development of the entire sports and fitness industry, the methods of exercise continue to emerge in an endless stream, ranging from entertainment-grade Zheng Duyan aerobics to high-intensity crossfit and TRX training.
However, because of the low level of general professional knowledge in the national sports fitness program in China, from the basic running posture to the high-intensity training of special categories, the market is almost taught to have a lot of people to learn, in full compliance with the broad market, strong demand, high-frequency open The characteristics of the products that investors value, and the type of income is very obvious, so video courses are also emerging.
4. Intelligent hardware products
Sports intelligence hardware products and financing
At the time of the Fitbit IPO, the concept of sports-like smart hardware has been booming for a long time. The millet bracelet is the second-largest player in the global market, because Rebs said that the five-year non-listed IPO will not speak well. Plus, Fitbit's price is 10 times that of the millet's bracelet, so it's okay if the revenue is good.
It is almost the earliest sports bracelet in China, and it is now expanding its own sports community. In the sporting community, since the WeChat movement has accessed each bracelet, the work of its own community has become increasingly unsatisfactory. At this time, it would be impossible for us to deepen the product LBS service to create a new road.
Background mysterious brush bracelet, be regarded as born with a gold spoon, and Beijing City, a card cooperation, a listing will be looted, but how many friends and businessmen can not follow imitation.
5.O2O products
Sports O2O products and financing
Sports and fitness are one of the few events that have to be implemented offline, no matter how advanced the Internet develops. Therefore, the sport O2O has a lot to do. Therefore, the sports O2O products have mushroomed in the past two years, and each one is in the The exploration of imagining and thinking will imitate the transformation of existing models and look for highly vertical market categories in order to achieve differentiation into the Blue Ocean.
The model is relatively heavy like Leqi football, and he has to sign the contract to rent the venue venue. This will put a lot of costs in the early stage, but the benefit is that the effort is solid and can continue to cultivate the habits of their own businesses and users, once they become accustomed to , The original heavy model can be horizontally copied and can slowly become lighter.
There are many ways to enter the light mode. There is a fitness card in the classpass mode that can be used to calculate the number of signing venues in the city. There are coaching home models similar to the home of a variety of Kung Fu Bear Beavers, and there are also field booking modes. , and there are sports version of the public comment. Niche campaigns, including cycling, skiing, tennis, badminton, billiards, etc., have also spawned O2O products of their own category. These are still in the relatively early stage of the product. Many products are also limited to a few cities and have not yet achieved scale expansion. Looking at domestic sports and fitness products, we still do not see any products with a large-scale, mature operating income model in the field. This may be related to the overall awareness of exercise and fitness and the overall industry environment.
Under the premise of continuous improvement of national policies and national income levels, the distance between sports fitness products may be different from the last few steps, or it may have been wrong from the beginning.
Date:2015-06-22 08:50
Since the 2008 Olympics, the domestic sports and fitness industry has entered a stage of rapid development. Especially at the State Council Executive Meeting held in September 2014, the premier proposed to insist on reform and innovation, rely more on market forces, accelerate the development of the sports industry, and promote sports consumption. After promoting mass fitness, the domestic sports and fitness industry practitioners have been beaten.
Although China’s rapidly developing sports and fitness industry still has a certain gap with the developed countries such as the United States, the gains are gratifying. From the statistics of gross industrial value, we can see that the rapid development of China’s sports industry is much faster than that of the United States. The rapid growth of Chinese people’s economic income is inextricably linked. Such an uptrend gives entrepreneurs in almost every Internet sports fitness product a sense of standing.
So, is the era of Internet sports and fitness products really coming? Is it really time to fly in this wind?
Let us first sort out what the current domestic Internet sports and fitness products are all developing in, and where they have all gone.
1. Live video products
Sports video products and financing
The core competitiveness of sports video live products lies in the right to broadcast important events. After all, CCTV 5 can cover a limited number of events, and events such as the European Cup, America’s Cup, Grand Slam, and F1 are all sought after by the audience. It is time for the various live broadcast websites to display the power of broadcast.
On a few days ago, LeTV Sports disclosed the news of A-round investment of 800 million yuan by Tatsu Group. The investment made it have strong capital support. When the broadcast rights are purchased, it is better to rely on the trees to cool off. However, renminbi players have renminbi gameplay, ordinary players have regular gameplay, and large capital injections are sometimes not necessarily a good thing. After all, money is just an indiscriminate equivalent exchange.
2. Sports Social Community Products
Sports social community products and financing
From the Internet 2.0 era, a very representative example of sports social community products was born. In this area, there are already veteran powerhouses such as tiger rush sports and Ruijian times that have been accumulated for many years, and a large number of differences have also emerged. Products and a number of products that are intensively cultivated in highly vertical markets.
The community tiger and puppet eras with UGC content accumulation are seeking to realize profits through sports products e-commerce. According to differences in user preferences of the platform, Tigers Sports selected basketball shoes and Ruijian Times selected fitness supplements. Both companies did not disclose revenue. In 2014, Smart Age also launched its own app FitTime. In addition to the SNS community, it relied on the original content accumulation to develop fitness video instruction courses to seek new profit points.
In addition to catching up with the good times of mobile internet, Instagram's success has also accurately captured the point of love in human nature. People with sports and fitness habits are pursuing the experience and performance of skins and skins, so the pure-burning communities like demotion, Merlin line and vest line can harvest a lot of fans. The niche movement, especially the extreme sports enthusiasts, is also an excellent producer and consumer of video pictures and peripheral products.
3. Video Course Products
Sports Video Course Products and Financing
Sports video courses have a very mature and professional product in the world, such as Nike's own NTC. However, with the development of the entire sports and fitness industry, the methods of exercise continue to emerge in an endless stream, ranging from entertainment-grade Zheng Duyan aerobics to high-intensity crossfit and TRX training.
However, because of the low level of general professional knowledge in the national sports fitness program in China, from the basic running posture to the high-intensity training of special categories, the market is almost taught to have a lot of people to learn, in full compliance with the broad market, strong demand, high-frequency open The characteristics of the products that investors value, and the type of income is very obvious, so video courses are also emerging.
4. Intelligent hardware products
Sports intelligence hardware products and financing
At the time of the Fitbit IPO, the concept of sports-like smart hardware has been booming for a long time. The millet bracelet is the second-largest player in the global market, because Rebs said that the five-year non-listed IPO will not speak well. Plus, Fitbit's price is 10 times that of the millet's bracelet, so it's okay if the revenue is good.
It is almost the earliest sports bracelet in China, and it is now expanding its own sports community. In the sporting community, since the WeChat movement has accessed each bracelet, the work of its own community has become increasingly unsatisfactory. At this time, it would be impossible for us to deepen the product LBS service to create a new road.
Background mysterious brush bracelet, be regarded as born with a gold spoon, and Beijing City, a card cooperation, a listing will be looted, but how many friends and businessmen can not follow imitation.
5.O2O products
Sports O2O products and financing
Sports and fitness are one of the few events that have to be implemented offline, no matter how advanced the Internet develops. Therefore, the sport O2O has a lot to do. Therefore, the sports O2O products have mushroomed in the past two years, and each one is in the The exploration of imagining and thinking will imitate the transformation of existing models and look for highly vertical market categories in order to achieve differentiation into the Blue Ocean.
The model is relatively heavy like Leqi football, and he has to sign the contract to rent the venue venue. This will put a lot of costs in the early stage, but the benefit is that the effort is solid and can continue to cultivate the habits of their own businesses and users, once they become accustomed to , The original heavy model can be horizontally copied and can slowly become lighter.
There are many ways to enter the light mode. There is a fitness card in the classpass mode that can be used to calculate the number of signing venues in the city. There are coaching home models similar to the home of a variety of Kung Fu Bear Beavers, and there are also field booking modes. , and there are sports version of the public comment. Niche campaigns, including cycling, skiing, tennis, badminton, billiards, etc., have also spawned O2O products of their own category. These are still in the relatively early stage of the product. Many products are also limited to a few cities and have not yet achieved scale expansion. Looking at domestic sports and fitness products, we still do not see any products with a large-scale, mature operating income model in the field. This may be related to the overall awareness of exercise and fitness and the overall industry environment.
Under the premise of continuous improvement of national policies and national income levels, the distance between sports fitness products may be different from the last few steps, or it may have been wrong from the beginning.
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