Since the 1980s, with the advent of MTV (here referred to as the music television network), music television (MTV) has become a part of our lives and has influenced the popular culture in many ways. Classic music TV works such as Michael Jackson's "Thriller", A-Ha's "Take on Me" and Beyoncé's "Single Ladies" have touched countless people around the world. In addition, music TV is often willing to use the latest and most advanced film/TV technology to showcase special effects and the latest and most fashionable styles. Therefore, it is not surprising that a music TV work has recently been designed and produced using 3D scanning technology.
A-Ha's "Take on Me"
On December 1, 2015, Californian musician Nyles Lannon released an MTV for his new song "Another Love," which used 3D scanning technology. "Another Love" is a song about anxiety and excitement about pregnancy and childbirth. In the music TV, 16 3D scan actors are dancing in a virtual 3D water world, in addition to a pregnant woman and a A man roaming on a whale can clearly see that these characters are 3D scan data.
The music TV was produced by BOND's Michael Langan and Najeeb Tarazi and premiered on the Creators Project on December 1st, a platform founded by Vice and Intel in 2009 to showcase artists' combined The latest technology creation works.
It is understood that these 3D scan data and the video effect of "Another Love" are realized by three Kinects capable of sensing motion, and each of the three Kinects is connected to a 4K camera. The effect of the entire music video looks quite surreal: a group of virtual but seemingly real people dance in the water, a lonely man standing on a whale and swimming around.
"The effect we want "Another Love" to achieve is - your brain understands that you are seeing a happy virtual world, but it can also feel that the characters you see are real people." Tarazi Explained in an interview with The Creators Project.
Lannon added that he and Tarazi were heavily influenced by the aesthetics and style of video games of the 1990s when they made the MTV, such as Sonic the Hedgehog. Lannon also hinted that, in some ways, this "Another Love" music TV can be seen as a tribute to A-Ha's famous MTV "Take on Me" using Rotoscope technology for digital and 3D scanning. So, can his work reach such a height? Let the readers judge on their own!
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