A new introduction to ink production by CoatesLorilleux

(INK – Dreaming of Double Digital)

The newly formed group company Coates Lorilleux has two major advantages. One is to reduce the production cost of ink, and the other is to be more competitive in ink prices.

This mainly benefited its new CEO, John Gowlett, who jumped from Sun Chemical to Coates Lorilleux. In the previous year, oates Lorlleux made ink the second largest buyer of British ink from Total.

Starting early last year, Gowlett found himself moving away from his former role as the CEO of Sun Microsystems Europe, and into the new position - the executive president of the three-part group in England, Ireland and Africa. This position is obviously very important. He has 650 employees, a turnover of 100 million pounds, but Coates Lorilleux failed to give it enough attention for several years.

In fact, it is no secret that Total Corporation has been tired of Coates. It is no secret that the culture of Lorilleux in France is in conflict with the culture of British Coates. Not only Total (the company has this experience, BASF also has a similar situation. Coates' staff left the UK and caused the operating conditions of the company to be worse. Plus the instability of management - Coates has appointed six in 10 years. Chief Executive Officer, four of whom are British, one Norwegian and one French. Few of them have the right to make decisions on the affairs of British companies. None of them have any responsibility for the success or failure of the UK business. .

John Gowlett has been authorized by the parent company and is doing business better. He believes that this appointment is an opportunity to give him the opportunity to run this large, respected company, to produce high quality inks, and to transform the company by introducing all the favorable conditions, just like in Sun Chemical. When the company did its job, Coates Lorilleux had better development. The Irish and African businesses have made Gowlett's work internationally. The amount of business for Ireland and the Special (the remainder of Coates’ removal of South African operations) also amounted to 35 million pounds a year.

Imperial University gave Gowlett a degree in chemistry, and Henley Management School gave a Growlett MBA, but Gowlett considers himself more like a business manager than a chemist. He started his career as a management trainer and worked for an international coating company. After that, he served Ault & Wiborg and was promoted to the production supervisor of the paint production department. Later transferred to Sun Chemical, and in 1985 became the purchasing manager of the ink production department.

At Coates Lorilleux, he focused on two things. One was to reduce business costs, and the other was to lower the overall price level of ink. Coates has nine divisions in the UK, and by the end of 2001, it will be reduced to five divisions to reduce operating costs.

Coates' distribution service center is located in Castle Donington, central England. This service center operates 24 hours a day, 7 days a week, enabling customers to receive timely service.

Gowlett expressed his opinion on the price of ink. He thinks that if the price of ink is increased, some small ink manufacturers will attack the low-priced market because of the high prices of Sun or Coates products. Therefore, the price of ink must be adapted to the requirements of the printing business. In commercial operations, the price must be high to achieve a win-win situation for the company and its customers.

Gowlett explained that those chemical companies, such as Total and BASF, usually have a 22% profit. He believes that to achieve this profit, the price of ink products is still competitive, because the company has a good brand image and strong technical support.

Coates Lorilleu sells many types of inks, except press gravure inks. Almost everything. Coates' business is approximately 40% of sheetfed inks and 40% of packaging printing inks, while Sun's products are primarily news inks. Coates' products and Sun Chemical's products are not as serious as people imagine.

Why a person with considerable authority at Sun company has to go to Coates Lorilleu to take office, Gowlett said, this is a challenge, because he can not make the original European Department's business go further, and Coates's work is a special challenge The staff's treatment is better than before. He believes that Coates' business development will be even more brilliant.

As it continues to develop, what kind of company will Coates become after five years? The answer is: more specialized production and on-demand supply, but also the supply of traditional printing inks, but there is an alarming increase in the demand for UV-curable flexographic inks, and there is also a very large demand for ink in water. Therefore, the company Businesses need to do more on demand supply, otherwise the company will not stand still.

Coates is an internationally renowned brand name. The name itself is synonymous with ink. It is a company that provides on-demand services for specialized customers.