In recent years, under the leadership of the Suning County Committee and County Government, the fur industry in Suning County has made great strides, forming a complete industrial chain, further increasing the level of fur industry, and achieving leap-forward development in foreign exchange earned through export. However, there are still few enterprises in Suning County, OEM business in the form of its products in the domestic market share of small, the overall low level of development phenomenon, and, with the tax rebate rate gradually decreased, the Russian market instability and other factors , A direct impact on the export of Suning County products, restricting the development of the industry. In line with the long-term development of the industry, for the benefit of the enterprise goals, the association actively seek solutions for the status quo, put forward the "take the road of brand development," the slogan, recommended enterprises to participate in various domestic and international large-scale fashion design competition, improve corporate culture And independent innovation consciousness. In 2007, the company's "Ejaculate" trademark was recognized as China's well-known trademark, the Soon's "Soaring" trademark and Bo Dan's "Bodin" trademark was identified as a well-known trademark in Hebei Province, raised Suning County Fur industry competitiveness, establish a good corporate image.
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