Character: Li Nan, founder of Dalian Ideal Food Co., Ltd.
Although there is no fixed consumer group of canned fruit in China, Lin Nan can change people's consumption concept and sell canned fruit at a high price. The annual sales income reaches more than 150 million. In 2004, in the voice of others, Lin Nan began to prepare for entering the domestic market. When he did a market survey, he found that Chinese people liked glass bottle packaging because they could see the product intuitively and buy it without worry. Lin Nan's breakthrough in opening the high-end market is to package canned fruit bottles. When Lin Nan went abroad to participate in the exhibition, he brought the glass bottle the most. The purpose was to find inspiration for making his own product packaging.
Lin Nan: Dazzling, there are various brands, how can you do to catch the eye of consumers, he saw a lot of things, hey! In your product that freezes. This is how you impress your original purpose. Lin Nan has brought hundreds of glass bottles from abroad because there are too many varieties to make him look dazzling. In the end what kind of packaging to do in the end, he also paralyzed.
Lin Nan: The more things there are, the more confused they are. The more bottles there are, the more chaotic my thoughts are. This thing is like a phase object. When you look at which phase is in the end, in fact, there is no phase in it. Look at this and see that. Look at this and look at it. Has always been particularly dissatisfied. Lin Nan confused for the production of glass bottle packaging into the domestic market, and his younger brother Lin Yang was one of the most inconspicuous places at home to help him find inspiration.
Well, if the bottle is made into such a shape, the first people are familiar with it and can never forget it. There is no shape in the market, you still have some added value. After canning, this bottle can also hold pickles. Condiment, install hot sauce. Lin Nan asked his younger brother Lin Yang to design a glass bottle with a capacity of 360 grams, which is less than half the number of ordinary 770 grams of cans on the market, according to the jar of pickled vegetables at home.
Lin Nan: 360 grams. Then it is about 4 to 6, which is the number of international standards, generally 4 to 7 in the international comparison, then we set 4 to 6, that is, can be used for a one-off consumption of such a volume. Lin Nan started to produce canned fruit in the domestic market with his own packaging and export processing technology.
Agent Wang Li: Although this can is expensive, it sells particularly well. Where is the reason? That is, it is a bottle type. At that time, many young people liked to stack the lucky star, and they took all the bottles. After the lucky stars were placed, they were placed in their homes or presented to classmates and friends. Then, after the old people felt that the small bottles had been eaten, they put salty salt on them, put on MSG, and put on baking soda, which was particularly neat and tidy. It is more convenient to use.
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