Beilang Sanitary Ware: A brand that consumers love

Guo Yuyi, Managing Director of Berenger (China) Sanitary Ware Co., Ltd.

On May 24th, 2012, Berenger (China) held a “Concentric Win-Win” brand launch conference at Dongyi Hotel, Pudong, Shanghai. Dietsche CEO Mano Bakhtiari, Sales Director Michael Keller, Berenger (China) Sanitary Equipment Co., Ltd. Chairman Bao Lin and Managing Director Guo Yuyi jointly attended and unveiled the new logo of the Braun brand, and then announced the brand development plan by Ms. Guo Yuyi.

As early as 2000, Dietsche came to China with the Braun brand, and targeted the huge-scale and high-value “style living group”. In the face of fierce competition, Managing Director Guo Yuyi admitted that both the global market and the domestic market. In the market, the industries with fierce competition are all in the sunrise industry. Berenger is willing to join such competition and believes that it will win with its overall strength. She believes that competitors are strong and worth learning, but they need to have a clear direction and the ability to understand market trends.

Bereng Sanitary Ware (China) Brand Conference

This year, China's overall market environment is not optimistic, which has brought many challenges to sanitary ware enterprises. However, Guo Yuyi has always maintained an optimistic attitude. She believes that property control policies have certain impact on the market, but still exist in commercial real estate and tourism real estate. A lot of opportunities. She said that it is this kind of market environment that gives more opportunities to those enterprising brands. The key is to design products based on people, to grasp product quality and to provide good services. Only a brand that consumers love will develop into a household name. When the reporter asked about the core competitiveness of Berenger, Guo Yuyi summarized it into three parts: resources, talents and manufacturing power. The board of directors invested a lot of money and resources to support the development of Berenger. The team has strong execution and large scale. It is the magic weapon for Braun to win the market.

In addition, the managing director Guo Yuyi also revealed to reporters that this year will implement the brand planning in an all-round way, the e-commerce platform is under construction, and related product planning will be based on the needs of the end consumers.