[Reporter]: Hello, Jin Zong. The theme of this forum is “channels and innovationsâ€. What do you think of this?
[Jin Yan]: Channels and different people are talking about it. It is very simple to say, but in fact it requires us to accept new channels and overhaul new channels. I think that channel innovation is not very simple. thing. I thought that the channel was not simple, and we didn't look at it. Our teachers, most of them are very professional at the theoretical level, but in actual combat, they have encountered many disaster problems. As the saying goes, "When you watch the ball, you will kick the ball." How do we develop channels, we can do it right away, and how to let consumers accept new channels. This process of manipulation and promotion needs to be refined. It is necessary to make a difference, but it is not created out of thin air. I believe that practice is a method of overhauling theory. We must not only have transcendental thinking, but also have a purpose to implement it. What I am doing is working in front of me, dealing with the market every day, and I am most interested in the problem of infecting the channel. This is not as simple as I imagined. The success of innovation and change depends on whether you can do it in a down-to-earth manner.
[Reporter]: Up to now, whether there are any successful examples of channels or innovations in the furniture industry, do you share them with us?
[Jin Yan]: We are actively accepting the challenges of the market and actively cultivating talents. This is not an easy task. The position of each of our clerk to serve the guests directly affects the development of the brand. We will set goals for them, including a one-year long-term goal, and how to review performance. How to make customers agree with our brand, this needs to be commensurate with the focus. After the transaction is completed, the after-sales service must be done well. This is what we need to do.
[Reporter]: Mr. Jin, please talk about the brand construction.
[Jin Yan]: Brand building is very important. Now many customers don't know how to buy a brand. We exaggerate the safety of the brand and the customer's recognition of the brand. A lot of customers after 80~90 prefer online shopping. These customer groups are more about choosing brands, choosing simple ones, and choosing peace of mind.
[Reporter]: In terms of network promotion, what do you think about the private ownership?
[Jin Yan]: We have been committed to network promotion and are scheduled to be completed this year. It is like setting up an online mall, launching online group purchases, displaying brands, corporate development history and future strategies on the Internet.
[Reporter]: So what kind of plans do you have for the furniture in the second half of this year?
[Jin Yan]: The left and right furniture is very square to face the team building and establish a corporate culture, so that each employee regards himself as a part of the company to increase their cohesiveness. The performance of the furniture in the first half of the year has increased by 30%. Our growth rate is very high, but we will not be comfortable with the status quo. We need to take off quickly. We are about to move to a new industrial park. This is one of our plans. Will make a whole report and introduction.
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