Meet the country of Tianfu, share the feast of toys
Chengdu, September 17th, 2018 -- With the liberalization of the second-child policy, the arrival of a large wave of "two treasures" has brought infinite potential to the Chinese toy market. At the same time, the transformation of the concept of parenting of new generation parents and the general trend of consumption upgrading have also made "innovation" an important trend in the development of the toy industry. In September, the “Hong Kong Toys and Brands Pavilionâ€, which focuses on the concept of “innovationâ€, was unveiled at the Toys R Us Chengdu International Finance Center. With a unique toy product, it brought a fun toy brand feast to the city.
"Hong Kong Toys - Brand Pavilion" debuted at Toys R Us Chengdu IFS Store
The "Hong Kong Toys and Brands Pavilion" is sponsored by the Hong Kong Toy Manufacturers Association, supported by the Hong Kong Toy Association, and funded by the Hong Kong Special Administrative Region Government on "Developing Brands, Upgrading and Transforming and Expanding the Domestic Market (Institutional Support Scheme)", and in 2018 From December 12th to December 4th, it was unveiled at the Chengdu Toys R Us International Financial Center store, opening a fun exhibition for nearly three months.
On the opening day of the "Hong Kong Toys and Brands Pavilion", the toy R Us mascot Jeffrey and other popular dolls appeared in surprise, causing tourists to stop at the group, the scene was hot; "Black Technology" game - H5 game clips fun and exciting, You can experience it on your mobile phone and take it home with a challenge. The childhood memories of the circle game also won a large number of fans, participants immersed in it, harvesting interesting interactive experience, but also won the cute little yellow duck and Jaffe figurine. In addition, during the opening ceremony and the three-month exhibition, the "Hong Kong Toys and Brands Pavilion" will select novel exhibits for visitors to experience the demo every week, and continue to replace all kinds of excellent toy products in turn, more children pass Touch screen introduction, promotional videos, IP authorization roles and other ways to experience Hong Kong toys, become the preferred parent-child play in the holiday season.
"Hong Kong Toys - Brand Pavilion" opening scene, children participate in interactive games
At the opening ceremony of "Hong Kong Toys and Brands Pavilion", Mr. Andre Javes, President of Toys R Us Asia, said: "Chengdu is second only to the core cities of China, which has a great potential for development. We have The Chengdu market attaches great importance to this. This time, we are honored that the Toys R Us Chengdu International Finance Center store can be the venue for the 'Hong Kong Toys and Brands Pavilion'. Toys R Us is committed to safe, innovative and high quality Hong Kong toys and Other kinds of novel toys are brought to children, such as the internationally advanced STEAM toys, high-tech toys that adults and children love to play, the most up-to-date popular IP toys sold in exclusive or first-time form, etc. We welcome Chengdu The friends came to the Toys R Us store to experience it for themselves.†Toys R Us Asia is headquartered in Hong Kong and has maintained a solid friendship with many outstanding toy industry partners in Hong Kong for many years, dedicated to safe and high quality toys. Introduced to China, bringing unlimited joy to children of all ages.
At the same time, Ms. Zhang Yumei, Chairman of the Hong Kong Toy Association, said: "The uniqueness of the toy industry lies in the strong appeal of offline experience and interaction. This is also the important point of the 'Hong Kong Toys and Brands Pavilion'' choice of landing toy, R Us. Reasons: As a well-known toy retailer, Toys R Us not only has a strong brand appeal in the minds of Chinese consumers, but its stores are unique in terms of experience and interaction. Many innovative interactive elements in the store bring customers a great surprise. Consumer experience."
Chengdu, Dijie people, since ancient times, has the reputation of "the land of abundance." Toys R Us also attaches great importance to a western town like Chengdu. Since the opening of Toys R Us in Chengdu's first Vientiane City store in 2012, after six years of development, it has opened 8 stores in the Global Center, International Finance Center, Joy City and other shopping malls, which are very popular among Chengdu children. Love. Since entering China in 2006, Toys R Us has been deeply involved in the Chinese market. It has opened more than 160 stores in China, has 3 million official WeChat fans, nearly 6 million member families, and has double-digit annual growth.
Although the US Toys R Us store closed, but because Toys R Us Asia's business is independent, Toys R Us China is not affected by the US bankruptcy of Toys R Us. On the contrary, Toys R Us has already laid out “new retailâ€, and the scenery here is unique. In the future, Toys R Us will continue to work hard to bring more high-quality toys that are unique to the children, unique and not available in other markets, including STEAM toys that are popular among the mothers born in China after the millennium. High-quality educational toys such as technology toys, and provide a fun store interactive experience for children, rich membership benefits and unlimited joy: for example, members can enjoy all kinds of exclusive rights in the store throughout the year, as well as promotions by third-party partners. . Special offers and themed promotions are also available during Children's Day, Summer, Christmas and Spring Festival. Members' children can also participate in weekend birthday parties, and receive birthday vouchers and other benefits before getting a birthday vouchers.
As a world-renowned specialty retailer of toys and baby products, Toys R Us will implement the “Come in & Discover†brand spirit, providing children with a safe and fun environment in which to discover, explore and experience in such an environment. toy. In the future, Toys R Us will continue to deepen the Chinese market, keep the heart and continue to move forward, and strive to create fun and happy time for Chinese children's families, so that they will never forget and have a happy childhood.
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