2010 China General Consumables Market Analysis

The consumables industry has become a local pillar industry as a local pillar industry with Chinese characteristics. The general consumables industry has always been the focus of the office equipment industry. Due to the infringement and lawsuits on both sides of the road, the development of general consumables can be described as the former tiger and the wolf, full of thorns. After all, from the perspective of original consumables manufacturers, the development of the general consumables industry is like "the bloodsucking parasites". Although it is not heard, the fact is indeed the case. The development rule of the general consumables industry is that the original consumables manufacturers have introduced a new printer. The general consumables manufacturers cracked the imitation according to the relevant consumables, and then launched the corresponding general consumables to seize the market through price advantage and embezzle the profits of printer manufacturers (original consumables manufacturers).

With Sony losing money to sell PS3 game consoles and the main profit from the Blu-ray game discs, we all understand that the major printer manufacturers' profit focus is on the consumables. Therefore, for the attitude of general consumables, original consumables have always been based on non-contact, non-cooperation, and suppression at the market. After all, the industry that has misappropriated the source of its own profits will not have a good face. However, under the relatively high profit aura, even with the strong pressure from the original consumable manufacturers, the general consumables industry is still in full swing. As we saw at the China Zhuhai International Printing Consumables Exhibition in September 2010, the increasing number of consumable manufacturers, increasing technological strength, and gradually recognized government procurement behavior have also added a lot to the development of this industry. power.

From a numerical point of view, nearly 1,000 general consumables companies distributed throughout the country have contributed to China's real GDP growth. Taking Zhuhai City as an example, the general consumables industry with a total scale of more than 450 enterprises has reached a total output value of 15 billion in 2009. It is one of the eight pillar industries in Zhuhai, represented by Tianwei and Ninestar. The export-oriented enterprise has become the leader of the industry.

At the China Printing Supplies Expo, Zhuhai Apex Microelectronics Co., Ltd. demonstrated new compatible consumable chips and brought good, fast and complete inkjet and laser chip solutions to the general consumables industry; Beijing Haipu Ruisen Technology Development Co., Ltd. At the exhibition, the company exhibited equipment such as OPC drum-based lathes, and also demonstrated the technical strength of tailor-made equipment for various industries. As a 21-year-old Standi, it also showed the world's major suppliers. The technical strength, based on the main production of toner and chips, has developed and produced 14,000 products, and the recycling of old products has reached the utilization rate of seven or eight times. Abandoning the small workshop-style "killing chickens and taking eggs" regeneration method allows domestic general-purpose consumables to achieve large-scale production, and the increasing technical investment also makes the current general printing technology quality as good as original. From a technical point of view, the development of the general consumables industry in 2010 is relatively rapid, which has led to the sound development of the industry.

In the new Internet media, as the printing consumables industry in China, the printing consumables industry website China Printing Supplies Network WWW.PRINT-BASE.COM has also been committed to promoting the healthy development of China's general consumables, allowing more small and medium-sized printing. Consumable companies have the same opportunities as big companies. China Printing Supplies Network has been holding the top ten brands of printing consumables for users since 2007. It has been successfully held for four times and has become one of the industry events that the printing consumables industry has been paying attention to, making famous brands more famous and letting new The brand also has the opportunity to dance with the big brands.

In the 4th "2010 Top Ten Brands of Printed Consumables for Users", the glory of Tianwei, Geji, Gezhige, Gaobao, Nanxun, Zhengge, Fumei, Tianhong and Xiluo were awarded. The selection of users to purchase universal consumables in the future to provide competitive products, services and word of mouth, and promote the development of the general consumables industry.

When it comes to the key manufacturers in the general consumables industry, Tianwei, Fumei and Saina have to mention. Let's take a look at what these companies have in 2010, what we think is worthy of recognition.

The general consumables industry is not just developed in China. We have seen a large number of manufacturers doing export work rather than domestic sales at many exhibitions, which is also related to industry competition rules at home and abroad. How to break through the technical barriers of the original manufacturers, master the core technology, and develop their own proprietary problems, so that the recycling supplies companies in various countries have a headache, and the communication between the countries is not smooth, which has become the key to inhibit the overall development of the industry. Tianwei, a leader in the general consumables industry, has strengths that cannot be ignored in terms of technology and innovation. In terms of R&D, Tianwei's concept of vertical integration avoids the splicing effect of “one loss and one loss” in parts and components, and independently develops a large number of common consumable parts to ensure uniform quality and ensure the quality of finished products. This also proves Tianwei's comprehensiveness in production technology and the strength of becoming an underlying supplier. Tianwei's annual "Tianwei Cup" printing consumables and design showcased more than a thousand items, which has made Tianwei's position in the global consumables industry. Mr. He Liangmei, Chairman of Tianwei Holdings Co., Ltd. also set a goal: In the next 10 years, by 2020, Tianwei will have a target of 5,000 applications worldwide. Tianwei represents the strength of the general consumables industry, and his independent innovation path has also found a sustainable development path for the entire industry.

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