In recent years, sealed covers have grown faster in baby foods, especially milk powder products. In addition to the ease of sealing the lid, there are two main reasons for its growth: parents' concerns about hygiene and baby food safety, and the brand's ability to take advantage of this trend by increasing product versatility and positioning itself safely.
Baby food quality requirements, promote innovation in plastic sealing caps
Baby food is one of the fastest growing categories of food packaging , with a CAGR of 5% for 15-20 years and a sales growth of 5 billion units. China has become the world's second largest market after Russia. It is estimated that China's baby food sales will account for 47% of the world in 15-20 years.
In 2010, only 43% of baby food in China was equipped with a sealing cap. However, in 2020, this number is expected to increase to 55%, with consumers continuing to shift from the original carton packaging and soft plastic packaging to the metal of the plastic sealing cap. Packaging of composite containers for can packaging and plastic dispensing systems. In addition to the continued growth in purchasing power, the full lifting of the dual-parent parental and one-child policy, deeper infant food safety is the reason for rapid increases in production and changes in consumer choice.
Since the melamine milk powder incident in 2008, although the implementation of baby food safety has been more severe, similar incidents can still be seen in 15 years. As a result, consumers are still worried about local brands, and instead invest in foreign brands, such as Nestlé and Danone. Consumers believe that their quality and safety are more trustworthy. However, with the dependence of domestic brands on imported milk powder, cooperation through joint ventures, and cooperation between Huishan and Royal Friesland, consumers are expected to regain confidence in such brands. Future competition will intensify, forcing foreign brands to reposition product safety, not just the product itself, including packaging.
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