As packaging and decoration designers, in addition to having a good quality, what kinds of good awareness are there? These awareness should be: 1 market awareness; 2 advance awareness; 3 advertising awareness; 4 brand awareness; 5 folk (or ethnic) awareness; 6 cultural awareness; 7 original awareness; 8 taste awareness; 9 environmental awareness; 10 self-negation consciousness . All of these are required to be observed and continuously cultivated in the usual work and practice of learning and practical application.
1 Why does the market consciousness demand that the packaging and decoration designers have market awareness? Everyone knows that China is now in an era of market economy, and at the same time is an era of information society. In such an era, if designers do not have Market awareness, then, the work that it designed (in fact, the "product" required by the market or the customer) may be outdated from the trend of the market, or not accepted by the consumer. The works designed do not have the vitality or the market without their own, so the designer's job is also a problem.
Then, what aspects of this market awareness should be noticed? First of all, to enter the market, only by entering the market can we understand the market and grasp the market. Only by discovering new bright spots in the market can we find what we want from the market. The common language of the designed objects can make the works designed by them closely follow the market.
If you want to enter the market, how do you go into the market and which markets you want to enter? This depends on what design the designer is working on. If you are engaged in food packaging design, it is best to go into food supermarkets, shopping malls, specialty stores, omnivores, and wholesale markets. You have to go to the shelves full of light foods (including drinks, drinks) to see and touch the kind of goods that will most appeal to you, because it is the first thing that attracts your attention, and you need to think about it to attract your attention. This point is special and distinctive (of course, this ruled out the place where the clerk artificially places the goods in the most prominent place). These are the reasons for attracting attention to the composition, which is the cause of the figure, the reason for the color, or any other reason. Which composition reflects historical culture, folk culture, or modern culture? Is it a traditional style, a modern style, or a Western style? Is it a certain rule or something original in the way of expression?
In addition to seeing and personally touching it, it is best to stay at the site for a while to see why consumers buy these products. Is the impact of the brand, the impact of packaging design, or the impact of prices, is the impact of customary consumption? Or the introduction of the impact of the Purchasing Guide?
Understand this situation, but also through the mall salesperson or Purchasing Manager to understand the situation of a certain kind of commodity sales, and whether the sales of such goods is fast or slow, because the price is the packaging, or the internal quality? In this category In the product, there should be a general understanding of the sales situation of each month and the sales situation of each product. This is of certain reference value for the personnel engaged in packaging design. By the same token, if you are engaged in the design of cosmetics or the design of medicines and the design of clothing, you will have to go into their respective markets. The same way as the above methods, to observe and understand, To feel.
Second, if you want to walk into a company or into a customer (that is, the person you serve), the goal is to go into the production site and look at it. Take a look at the characteristics of the product and the quality of the product, as well as the form (or shape) of the product. Some foods must also be tasted. Only after you have a basic understanding of the products you want to package, can you design your own packaging with regard to the determination of colors and patterns, so that your design does not deviate from reality, so that it can be welcomed by manufacturers and consumers.
Of course, there are special reasons why you can't go into the production site to understand the product. You have to think through the customer of the service and try to understand the situation of some products or the requirements of the other party. Only by thoroughly understanding their requirements can your design be closer to your clientele. Of course, it is undeniable that we will often encounter some service people who do not know how to do it, and we cannot do this kind of object to the needs of them, so as not to make the works we design so outrageous. The best way is to give them reason and explain why, then explain the intentions you have conceived to the other party and reach the two sides. In this way, it is also guaranteed that the designed work will become a satisfactory work for both parties.
Third, we should enter the news media. These news media should be a kind of visual news media, such as television (including websites), newspapers, magazines, and so on. From these carriers, we will see some products and new product packaging from time to time through advertising screens and information releases. In particular, the words "new products, new packaging, new styles, and new flavors" directly hit many carriers. These products will bring us a lot of useful information and some reference value. This information channel is sometimes more direct, faster, more topical, and more impactful than a mall. Therefore, entering the news carrier is a supplement to the market.
In addition to these, don't forget to walk into the books, into the database, into the hotel, into the crowd, to find and pick up something that is not available in the market, both new discoveries and inspiration. (To be continued)
1 Why does the market consciousness demand that the packaging and decoration designers have market awareness? Everyone knows that China is now in an era of market economy, and at the same time is an era of information society. In such an era, if designers do not have Market awareness, then, the work that it designed (in fact, the "product" required by the market or the customer) may be outdated from the trend of the market, or not accepted by the consumer. The works designed do not have the vitality or the market without their own, so the designer's job is also a problem.
Then, what aspects of this market awareness should be noticed? First of all, to enter the market, only by entering the market can we understand the market and grasp the market. Only by discovering new bright spots in the market can we find what we want from the market. The common language of the designed objects can make the works designed by them closely follow the market.
If you want to enter the market, how do you go into the market and which markets you want to enter? This depends on what design the designer is working on. If you are engaged in food packaging design, it is best to go into food supermarkets, shopping malls, specialty stores, omnivores, and wholesale markets. You have to go to the shelves full of light foods (including drinks, drinks) to see and touch the kind of goods that will most appeal to you, because it is the first thing that attracts your attention, and you need to think about it to attract your attention. This point is special and distinctive (of course, this ruled out the place where the clerk artificially places the goods in the most prominent place). These are the reasons for attracting attention to the composition, which is the cause of the figure, the reason for the color, or any other reason. Which composition reflects historical culture, folk culture, or modern culture? Is it a traditional style, a modern style, or a Western style? Is it a certain rule or something original in the way of expression?
In addition to seeing and personally touching it, it is best to stay at the site for a while to see why consumers buy these products. Is the impact of the brand, the impact of packaging design, or the impact of prices, is the impact of customary consumption? Or the introduction of the impact of the Purchasing Guide?
Understand this situation, but also through the mall salesperson or Purchasing Manager to understand the situation of a certain kind of commodity sales, and whether the sales of such goods is fast or slow, because the price is the packaging, or the internal quality? In this category In the product, there should be a general understanding of the sales situation of each month and the sales situation of each product. This is of certain reference value for the personnel engaged in packaging design. By the same token, if you are engaged in the design of cosmetics or the design of medicines and the design of clothing, you will have to go into their respective markets. The same way as the above methods, to observe and understand, To feel.
Second, if you want to walk into a company or into a customer (that is, the person you serve), the goal is to go into the production site and look at it. Take a look at the characteristics of the product and the quality of the product, as well as the form (or shape) of the product. Some foods must also be tasted. Only after you have a basic understanding of the products you want to package, can you design your own packaging with regard to the determination of colors and patterns, so that your design does not deviate from reality, so that it can be welcomed by manufacturers and consumers.
Of course, there are special reasons why you can't go into the production site to understand the product. You have to think through the customer of the service and try to understand the situation of some products or the requirements of the other party. Only by thoroughly understanding their requirements can your design be closer to your clientele. Of course, it is undeniable that we will often encounter some service people who do not know how to do it, and we cannot do this kind of object to the needs of them, so as not to make the works we design so outrageous. The best way is to give them reason and explain why, then explain the intentions you have conceived to the other party and reach the two sides. In this way, it is also guaranteed that the designed work will become a satisfactory work for both parties.
Third, we should enter the news media. These news media should be a kind of visual news media, such as television (including websites), newspapers, magazines, and so on. From these carriers, we will see some products and new product packaging from time to time through advertising screens and information releases. In particular, the words "new products, new packaging, new styles, and new flavors" directly hit many carriers. These products will bring us a lot of useful information and some reference value. This information channel is sometimes more direct, faster, more topical, and more impactful than a mall. Therefore, entering the news carrier is a supplement to the market.
In addition to these, don't forget to walk into the books, into the database, into the hotel, into the crowd, to find and pick up something that is not available in the market, both new discoveries and inspiration. (To be continued)