The embodiment of packaging creativity: packaging design is an indispensable part and exterior form of modern goods. Creative packaging design is not just a commodity that enters the market. At the same time, it is also an effective means to realize the value and use value of commodities. Successful packaging design must include some creative elements. What is creativity? This is a simple and complicated issue.
Creativity is a good idea, a good idea, and shows its uniqueness and uniqueness. The "creation" in creativity has a "first creation" explanation. "Italian" means "new ideas and creativity." The embodiment of packaging design ideas is multi-faceted, from the packaging materials, packaging forms, packaging structure, but also from the packaging brand fonts, packaging graphics, packaging colors, packaging arrangements and other specific aspects of creativity. Packaging design is a visual communication art. It seeks the visual originality and aesthetics. At the same time, it must have a clear informational nature. Without a clear informational visual form of creative expression, its creativity cannot reflect the commercial value of packaging. Around the function of the package - disseminate information.
Packaging design and creative preparation: Creativity embodies an innovation, innovation is the source of human social development, but also an inexhaustible motive force for artistic progress, innovation, and change. Packaging design services for business, the face of fierce competition in the market and discerning consumers, only creative packaging of goods in order to have sales force, attractiveness, ability to conquer the market to win the consumer pro-gaze. Creativity is the soul of design and a prerequisite for successful design. Excellent ideas come from the keen market insights and positive thinking of designers, the accumulation of knowledge and rich experience. Creativity is a magic weapon for successful packaging design.
However, packaging design creativity is a restricted creative activity, (such as the basic dimensions, forms of packaging, customer's subjective opinions, packaging costs, restrictions on packaging processing technology, etc.) How to create freedom in constraints under limited conditions Doing unlimited thinking is a long-term task that every designer must strive to explore.
Before packaging a specific idea, packaging should first fully understand the companies and products that produce the goods. Generally, there are three aspects:
1. The basic situation of the market, such as the market characteristics and potential of the product, competitors, etc.;
2. The basic conditions of the consumer population, such as the age, economic income, and cultural quality of the consumer population;
3. The basic situation of market-related products and their own products (such as new products listed or old products changed to packaging) include brand image and popularity, favorability, trust, product price, quality, and sales methods.
After extensive understanding, designers can use their personal knowledge and creativity to give full play to their personal imagination and creativity, and make preliminary creative ideas. After further review, refinement, and development, they finally determine the points for creativity. In general, the packaging creative goal should firmly establish the "people-oriented" ideology. Lao Tzu once said: The old road is big, big, big, and large. There are four major domains, and Habitat is at a loss. It shows that man is an important factor that cannot be ignored, and that human and personal humanism should be valued. When looking for accurate and reasonable positioning of packaging design. Pay attention to people's material needs and spiritual feelings. The creative expression process of packaging begins with our thinking. The greater and more horizontally reflective this kind of thinking is, and it can be logical and implementable. This is a valuable idea.