Fourth, to meet the global creative packaging era
1, the trend of creative packaging
(1) The future of packaging
New strategies continue to emerge. Due to the fierce competition and the shortened product life cycle, packaging will also be complicated. Enterprises must use highly-designed strategic techniques to respond to the market.
Packaging also tends to be diversified. Nowadays, plastic-centered packaging materials have become the mainstream, and they are still flocking to the market. There are bound to be many changes in the packaging in the future. However, the waste caused by the burning of waste packaging will produce odors, and will never be rotted. This will generally be eliminated by enterprises. The value orientation of environmental protection companies has become the subject of the future.
The problem of excess packaging has received much attention. The oversupply of packaging will be spurned, and companies are adopting countermeasures to become an industry-appealing call. It is expected that this trend will become even more intense.
(2) More diversified media packaging
Enterprises have gradually started to take a diversified road from a single media operation, blind speculation, and it is not conducive to development. Nowadays, Chinese companies have detached themselves from the hype of individuals and published "big heads," and diversification has become the focus of the new round.
The company runs its own media. Self-employed media can disseminate the dynamics of their own companies more concentratively. This strategy has now been adopted by some Chinese enterprises. For example, Haier has compiled and printed the “Haier Newspaper†and regularly reports to the issuer, which is conducive to condensing enterprises.
Run TV station. China's most valuable brand, Hongtashan, invests in its own TV station and disseminates information in the local area, leading to brand value far ahead.
Use e-commerce. In the future, more companies will truly enter the e-commerce model, and the Internet's one-on-one platform will also change. In the long-term live audio and video transmission, enterprises will make extensive use of their own packaging. For example, computer-based distance learning, which is now available, is delivered through the Internet and disseminated through the Internet.
(3) unlimited sales and packaging creativity
Good packaging will play a key role in sales. “Without good packaging, there will be no best-selling products!†Through innovative POP, this effective means of communication, product promotion, increase The intensity of the dissemination, this innovative packaging technique has been continuously refurbished, and sales will be “a stepâ€. Chinese companies have now clearly begun to realize that merely the spread of shelves is not enough. Numerous international brands have moved from the price war to terminal input, from the ceiling to the floor, and creative packaging is everywhere. Chinese companies have also begun to learn and keep up with it.
(4) Culture package profound knowledge
Culture is half the brand's success. Many companies are trying their best to build a culture and trying to grab market share with cultural packaging. For example, Coca-Cola changed its past packaging in 2001, digging deeper into China's five-thousand-year cultural heritage and introducing the “Chinese Zodiac†design elements that are ignored by Chinese design masters. This move has made Chinese people conceited.
(5) Leading Packaging to Reality
Leading packaging has always been the focus of attention of many companies. In the past, business leaders were full of joy when they saw the media. The all-pervasive speculation, it seems that one night business leaders are "God", not "people", with the advent of brand globalization, leadership packaging will be true, corporate leaders will certainly go from the "altar" Down, through packaging, people can see the true side.
2. The packaging manager stepped onto the times
As packaging concepts become more mature, companies are paying more attention to packaging than ever before. As the full range of packaging continues to unfold, packaging managers will also come to the fore with the development of the times. Because the packaging is a face of the brand, entrepreneurs will no longer care about this "face", since this face can not be without a "beautician." The position of the packaging manager is actually equivalent to the “beauticianâ€. In the division of labor, the packaging managers are required to be shipped out, and the packaging industry is also moving towards a more professional path.
Excerpt from Chinese designer