When the end of the 70s, 8090 became the main consumer group, it has already announced the opening of the Yan value and the economic era of Bige. In such a context, consumption upgrades can be interpreted as: screening out the precise target audience, making consumers willing to pay for high premiums, and cultivating customer loyalty. The era of buying the hanging wire with the small head of the fly has passed. The era of relying on visual packaging design to attract younger generations of consumers and cultivate fans has arrived. This article will introduce you how much a package design is.
The packaging design is to use the appropriate packaging materials, using some techniques and techniques to visualize the appearance of the goods, that is, the packaging design, not only beautify the goods, but also protect the goods. What kind of packaging should be used, which should be based on the attributes, types and characteristics of the products, and be creatively designed to adapt to different consumption levels and consumer groups. There is also an aesthetic packaging design.
Yuxian Paper-cut's exquisite knife-cutting skills can make all kinds of artistic images come to life on paper. If you use the knife-cutting technique of Yuxian Paper-cutting into contemporary packaging design, you will get unexpected results.
The specific method is: firstly, the appropriate packaging materials should be selected, and the materials can not only damage the products of the package design, but also beautify the products after the knife carving technique; and then create a reasonable hollow according to different products. The position of the hollow can be determined according to the specific packaging shape. It can be above, below, or in the middle. The size of the hollow is also determined according to the area of ​​the packaging design. It can be large or small, with appropriate exaggeration and metaphor. Such as the symbol, such a short-selling method will be able to make the shape of the packaging products to be correspondingly changed, thus creating a very personalized packaging.
At the same time, consumers can also see through the hollowed out packaging design from the outside to the inside of the product, making the image of the packaged product more recognizable, which not only enhances the promotion and dissemination of the product image, so that consumers can quickly Seeing real products, it also meets the purchasing needs of consumers.
The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.
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