Eight, use packaging strategy
Reuse packaging can be divided into multiplexed packaging and multipurpose packaging. Reusable packaging can be recycled for reuse. Such as transport packaging containers, turnover boxes, soda bottles, beer bottles and gas bottles. Reuse of packaging can greatly reduce packaging costs, save expenses, accelerate and promote the turnover of goods and reduce environmental pollution, so it is generally welcomed by people. Multipurpose packaging After the goods are used, their packaging can also be used for other purposes. For example, porcelain vase-like wine bottles can be used as vases after drinking. Another example is the use of pistols, pandas, monkeys and other plastic containers to package candy. After the candy is eaten, its packaging can also be used as a toy, so it is very popular among children. A large number of facts have proven that customers are usually very willing to purchase as long as they have novel designs, strong appeal, and reusable packaging with obvious use value or appreciation value. 
Nine, the chaining strategy with advertising
Advertising is an important medium for communicating goods and consumers. In today's society, advertising is everywhere and plays a huge role. Making full use of advertising arts is an important part of promoting sales. But how to link advertising with product packaging is a new topic for packaging designers. International regulations stipulate that cigarette makers must indicate on the cigarette box that “smoking is harmful to your bodyâ€.
The United States Crown brand cigarettes not only achieved this, but also made further developments. Crown brand cigarettes read: Smoking is harmful to your body - Crown brand cigarettes are no exception. This is very easy to make people feel curious and thus stimulate the desire to buy. As can be seen, the size of merchandise sales, depending on the quality of goods, packaging and advertising several factors. In the ideal sales approach, the role of packaging and advertising must not be underestimated. 
In addition, we must pay attention to its suitable market environment while studying commodity packaging strategies. In the current market environment, normal consumer behavior and abnormal consumer behavior coexist. The phenomena of high consumption and consumption that have emerged in recent years is an abnormal consumption phenomenon. The advanced consumption reflected in packaging consumption is one-off consumption and over-packaging. For example, many food and beverages are pursuing the packaging of metal cans one-sidedly, and even more, the use of containers to store medicines has resulted in imbalance in the structure of the cost of the packages and the goods they contain.
It is true that excessive packaging can stimulate sales to a certain extent, and it can bring benefits to enterprises. However, from an overall point of view, excessive packaging wastes both social resources and sales costs while increasing packaging waste. The concept of green packaging should be established to enhance the awareness of ecological environmental protection. To reduce the complexity of Jane, "moderate" packaging. That is, it is able to function as a "packaging" without wasting resources and facilitating recycling. Many countries in the world are advocating "moderate" packaging to make packaging lighter and many regulations have been introduced. According to reports, in the United Kingdom, the degree of complexity of the packaging of goods is limited in quantity by a certain proportion. If the limit is exceeded, heavy penalties or heavy surtaxes will be imposed, forcing commodity producers to have to make suggestions on simplifying packaging. Therefore, in the development of product packaging, we must not engage in sub-packaging and regardless of grades will always pursue the luxury of high-grade packaging, to prevent abnormal advance behavior in packaging consumption. 
The various packaging strategies mentioned above do not work alone, but are an organic unity, and they are interrelated and mutually restrictive. When a company formulates its packaging strategy, only according to subjective and objective conditions and according to various possible changes, can it formulate an optimal packaging solution that meets the market competition, and establishes key points in the operation to be flexible and can achieve maximum economic benefits. The purpose of the enterprise to win in the market competition. 
In a word, the packaging in the modern market competition should focus on the meaning of the product's ontology, interest, and market, and pursue the specific value of the meta-personality in order to meet the needs of consumers. Packaging should be a driving force to promote consumer buying desires. The French sociology expert Jan Podtrière once said: "The articles must be made into a kind of sign to be contained in consumer goods." In today's mature consumer society, what consumers are looking for is no longer a commodity as an item. Only when we value the intrinsic quality of products and develop new products, we attach importance to product packaging and continue to explore to make our products Fierce market competition is invincible.
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