Most market potential packaging

Hongshanshu wine is a high-grade classic liquor produced by Xuzhou Cigarette Factory and Sichuan Yibin Wuliangye Co., Ltd., which is located alongside the traditional Chinese culture of “smoking and wine without separation”, and is targeted at high-end government affairs, business, and gift wines. Following the crystal installation, in August 2005, Sequoia Tree successfully developed two products, Shengjing and Shengjing. The overall packaging is noble and elegant, refined and elegant, and conveys the spirit of Wuliangye that keeps pace with the times, the natural connotation of Shifu's natural and transcendent sapling trees, and represents quality, achievement, and a transcendent power.

The red fir tree is a precious tree species in the United States. It has a height of 112 meters and a lifespan of more than 2,200 years. It is famous for its peculiar tree shape and excellent wood quality. In February 1972, when Nixon visited China, he presented China and planted it on the banks of the West Lake in Hangzhou. It recorded China’s strength, achievements, and a kind of Chinese power that surpassed the upward trend. The Red Sequoia Tree Crystal is created by Wan Yu, the famous packaging creative master of Chinese wine. Wan Yu believes that the spirit of the brand of red fir tree and Wuliangye is exactly the same, and the tree brand logo that is printed with red gold is extracted. It symbolizes the formation of Wuliangye Wuliang, constantly surpasses itself, pursues advancing with the times, and reflects red fir trees. Deep-rooted and enlightened, the future will be achieved. At the same time, the unique bottle type has strengthened the brand connotation.

For the needs of consumers, the design of red cedar handbags and Shengshi Fujing single gift packs is very popular. In addition to the use of the atmosphere of China Red and advanced craftsmanship, the design of "a bottle of wine + two cigarettes" truly fulfills the traditional folk culture of "smoking and drinking, regardless of home," and can be described as one of the sequoia trees occupying the gift market. Big weapon. So much attention to the design of wine packaging details, it is worth other companies to learn from. It is the primary purpose of the design to really start from the market and find out the psychology of consumers and meet the needs of consumers. Packaging has the market potential.

Source: "Sugar & Alcohol Weekly"