Digital Printing has great potential in short label printing
In recent years, due to the sales of Japanese brands to market segments, as well as consumer demand for personalized products and seasonal short-term consumer demand, there is an increasing demand for short-run printing. Digital printing technology has great potential in short-run label printing because it eliminates the high cost of plate making, plate loading and adjustment at the front end of flexographic printing technology . With the continuous improvement and development of technology, digital printing gives labels more vivid colors, more prominent details, and more stable quality, helping enterprise operators to easily deal with jobs with more colors and patterns and stricter registration requirements. It also reduces the chance of errors by reducing manual adjustments.
Packaging reduction increases demand for content extension tags
Market observations have revealed that more and more brands have cut or removed the outer packaging of their products, replacing the original "package + manual" combination with the "extended reading label". Content-extended tags, sometimes referred to as "extended reading tags," allow merchants to display more product information on smaller areas of packaging. The US Food and Drug Administration requires a separate drug label in a single carton for a retail packaging of a drug. If there is no carton packaging, the bottle label obviously does not have enough space to display all the information, and the extended reading label helps the brand to easily load the product description text without affecting the main design graphic on the label surface. .
Diversified product containers enable label demand to develop in the direction of film
Self-adhesive film labels can also be applied to containers of special shape. The US Food and Drug Administration requires that sunscreen beauty products must reflect the product's UVA/UVB protection test and guide consumers to use it properly. In order to cope with relevant policies, the unique handle-shaped design of the central sunscreen beauty product SPF30 moisturizing lotion bottle poses a big challenge for labeling. Label processing companies have created a label that is 40% more than the label used in the past, providing more information and image communication space, and ultimately winning more consumers through shelf effects.
Green labels are getting more and more attention
The label industry continues to develop and introduce environmentally sustainable label materials based on the brand's desire to apply sustainable materials without sacrificing product packaging and shelf effects. Avery Dennison's environmentally friendly material, GlobalMDO, ultra-thin liner reduces the weight of the adhesive coating, reduces the waste rate, improves the utilization of each roll, and reduces the cost of roll change in production and finished product transportation. The cost of the bottomless paper sticker eliminates the need for backing paper, reduces waste, reduces the overall cost of label production, and achieves the same quality as traditional backed paper labels, so Ideal for health, beauty, personal care and more.
The above content is selected from the second volume of the “Printing Technology†of the Printing and Printing Media in 2013. For more journal content, please pay attention to the journal channel. The latest journal content clicks into the electronic journal channel of Keyin.com.
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