Department of Art Design, Hunan Light Industry College, CAO Zhi-qiang Abstract: Through the analysis of the importance of the knowledge structure of the packaging design education faculty, it is emphasized that the high level of knowledge structure of the faculty must be highly educated, high degree, and high title. To explore the high-level ways of teachers' knowledge structure and new ideas for packaging design education.
[Keywords] packaging designers, knowledge structure, high-level, double-diploma, talents, continuing education I. INTRODUCTION The rapid development of China's economy has greatly improved the level of packaging design. With the continuous progress of human civilization, the higher the expectation of the overall quality and overall design ability of packaging design talents, the higher the requirements for packaging design education teachers. In order to keep up with the ever-changing changes and needs of the times, the knowledge structure of the packaging design education faculty has increasingly exposed its characteristics. How to improve the packaging design education, strengthen the construction of the packaging design education faculty, and the resulting confusion in the knowledge structure of the teaching staff, is undoubtedly an important topic before us. Therefore, it is necessary for us to rethink the knowledge structure of the packaging design education faculty and rationally think about the status quo. Now on the experience of many years of teaching practice, it is proposed to discuss with colleagues. Second, the importance of high-level knowledge structure in the packaging design education faculty The fundamental condition for the quality of education is teacher resources, and the high-level knowledge structure of teachers is the guarantee of the quality of education. Packaging design education is no exception. This is an important indicator of academic level. It is also an important condition for creating an academic environment. The basic theory of modern packaging design education involves the interlinking and interpenetration of many disciplines, forming an organic knowledge structure that is marginal to each other. With the integration of science and art, emerging science, marginal science, and new theories and technologies emerge in an endless stream, the teaching staff engaged in packaging design education should have broader social science, natural science knowledge, and higher cultural and artistic qualities. At the same time, there should also be a solid foundation of art and artistic expression skills. Whether it is packaging machinery, packaging materials, packaging mechanics, or computers, multimedia, the Internet... In short, only the expertise of vertical disciplines and the breadth of horizontal knowledge can adapt to the development and needs of modern packaging design education. Because of this, as a cradle for training packaging designers, packaging design education plays an indispensable role as leader, which puts forward a very severe problem for the construction and optimization of packaging design education and the high level of knowledge structure. Question.
The packaging industry started late in China, but the development rate is fast, but the actual level is still low, and there is a big gap compared with the developed countries in the world. The rise of packaging design education benefited from the reform and opening up in the 1980s. In the past decade or so, the quality of packaging and the level of design have been at a relatively low level compared with the international industry, and still cannot produce a sudden change. And leap. The key lies in the fact that packaging design education has not kept pace. This state has made the packaging industry colleagues and package design educators feel an invisible pressure.
The reform of packaging design education is just as complicated and arduous as the reform of other fronts. Packaging design education is a highly integrated edge discipline. The design itself needs to consider numerous and complex factors. Therefore, there is a close relationship between packaging design education and multidisciplinary knowledge. Packaging design includes: structural design, modeling design, decoration design, involving packaging engineering technology and packaging and decoration content. Packaging design refers to the relationship between the various parts of the package design, that is, the relationship between the various parts of the package. The relationship between packaging and products, packaging and closures, internal and external packaging, packaging and the environment. Modeling refers to a packaging appearance that has practical value and aesthetic appeal. The mounting design refers to a graphic design that has a mediating role or a promotional role. Includes patterns, text, logos, colors, and arrangements. These three relatively independent and interactive subsystems constitute a packaging design system. Essentially, it is an organic combination of material and spiritual functions, scientific principles and aesthetic principles, technological processes, and artistic creation.
We must work hard to improve the level of understanding of the packaging system and the teaching faculty of the packaging design education so that our development can be synchronized with the progress of science and technology and the development of society. We must clearly see that improving the quality of teachers is the key to improving the teaching quality of packaging design. The high level of the knowledge structure of the teaching staff is a touchstone that reflects the high level of education in packaging design. One of the pre-requisites for this year's professionalism in packaging design in colleges and universities is that there must be a certain number of professors and associate professors with high levels of knowledge structure, high academic qualifications, high degrees, and higher professional titles, as well as academic leaders in related disciplines. Otherwise, you cannot justify yourself. The Ministry of Education has also made it clear that the proportion of undergraduate and higher education students in universities and colleges, and heavy rain and Ph.D. teachers is not less than 30% of the total number of full-time teachers. Therefore, the high level of teachers' knowledge structure is a hard indicator for the survival and development of packaging design education in the future. Its important role and great value will be more fully demonstrated in the 21st century knowledge economy society.
It can thus be seen that only by properly adjusting the teaching structure of packaging design education teachers can we impart new concepts, new knowledge, and new skills to students, and foster a new generation of pioneering creative thinking that is bold in innovation, good at thinking, and full of personality. At the same time, the development of packaging design education will make the design discipline more diversified, and the change in packaging design content and performance network and material use will force designers to constantly absorb new knowledge. Packaging design educators must see in all directions: designers who traditionally rely on personal skills to fight alone cannot meet the requirements of the times, and packaging design education faces new market positioning and development. The banner of modern packaging design education tells us clearly: As students, we should not only train skilled craftsmen in the production of skills; as teachers, once mediocrity is expelled on teachers, academic concentration will be greatly reduced, and any forms of teaching will become pale and weak. Third, the high level of knowledge structure of teachers must be highly educated, high degree of "dual-qualified" talent The modern packaging industry in the sense of China's packaging industry after more than 10 years of development has become one of the pillar industries of the national economy. China’s imminent accession to the World Trade Organization (WTO) means that it brings historic opportunities for the sustained and stable development of China’s economy and brings new challenges.
Packaging design education is an important superstructure that ensures the continuous development of productivity. Under the attention and leadership of the National Education, Science and Technology Department, and the China Packaging Technology Association, China has developed a nationwide specialization and undergraduate network of packaging design disciplines, and has trained a large number of urgently needed packaging design education and professional design talents. However, due to the late start of China's modern packaging design education and the weak teaching foundation, there is a big gap compared with Western developed countries. This is an indisputable fact. We can neither eagerly and successfully cross over history, nor do we need to look forward to "yang" sighing. Therefore, it is time to improve teaching quality, strengthen the cultivation of “dual-qualified talents†with a high level and highly educated “family-qualified talents†in the knowledge structure of teachers, and influence the generation of designers through packaging design education.
Over the past year or so since the implementation of China’s higher education law, the issue of cultivating high-level specialized talents with innovative spirit and practical ability has been pointedly targeted. It is a long-term and arduous important task to strengthen the high-level work of the knowledge structure of the packaging design education faculty and build a "dual-qualified" teaching staff. It is a necessary condition and basic guarantee for improving the teaching quality of packaging design in an all-round way. The so-called “double-qualified talents†require our teachers to have both solid theoretical knowledge and high teaching standards, but also designers with strong professional practice skills and rich practical experience. As a packaging designer, it is necessary to have an arts and arts mind, but also the minds of engineering and technology; not only to be good at creating, but also to be good at group collaboration; both arteries and hands-on. As a packaging design teacher, in addition to possessing the above qualities, in the teaching practice of packaging design, first of all, there should be teaching interest in packaging design, teaching emotions, and work will, and secondly, knowledge and skills related to packaging design art. Structure; has a more comprehensive cultural quality; has a variety of teaching ability, such as organization teaching, teaching, counseling, demonstration, answering questions, and has the ability to engage in packaging design and scientific research. At the same time, we must also understand students' different physiology and psychology, be good at inspiring and be good at reforming teaching methods. While striving to do a good job in teaching, it should always be engaged in design art practice activities so as to properly guide students.
I appreciate Louis Danzig, one of the most prolific modernist designers in the United States. As a designer, art consultant and educator, his design illustrates the diversity of modernism and his teaching promotes the diversity of design. Catherine Meyer, former chairman of Cranbrook College, commented: "Danzig is the designer of the designer and the educator of the educator." For him, design and teaching are two distinct but tightly integrated disciplines. The consistency of education and ability is the focus of packaging design education. In fact, he has significantly influenced many design schools: advertising, corporate design, and the design of books, journals, museum catalogues, and exhibitions. It also affects hundreds of students at Harvard's Art Department and the Design Art Center College he teaches.
It can be seen that the highly educated and high-level knowledge structure of the teaching staff determines the knowledge content and quality of the teachers, and the quality and quality of the quality of the teachers directly influence the ability to use and control knowledge and improve the art performance skills. Therefore, the high level of knowledge structure is critical to the theory of packaging design education and the display of design art achievements. To be sure, the significance of the high-level knowledge structure of the packaging design education faculty is that the packaging design education faculty must focus on cultivating highly-educated, high-degree, high-professional, dual-professional professors, associate professors, and outstanding designers. The theoretical teacher of packaging design education must be a “double-qualified talent†with a doctoral degree; the packaging design professional teacher must be a “double-qualified talent†with a master's degree; and the packaging design experiment teacher must be a “double-qualified talent†with a bachelor’s degree. . IV. Cultivate packaging design Education Faculty Knowledge Structure High-level approach Packaging Design Education Faculty Knowledge Structure High-level “double-qualified†talent cultivation is a social need, with strong forward-looking and pertinence, knowledge and talent In the coming years, the key to promoting the development of packaging design education. Therefore, we must speed up the adjustment of the knowledge structure of the teaching team of packaging design education and attach great importance to the training of high-level talents to adapt to the development of modern economic society.
(1) Formulate policies and measures conducive to guiding the development of packaging design education teachers in the direction of “dual divisionsâ€:
To cultivate a high level of knowledge in the packaging design education faculty, we must first provide an excellent learning and work environment for the faculty to form an academic atmosphere of “respecting teachers and valuing education†in the whole society, establish incentive mechanisms, and mobilize the enthusiasm of the teachers’ team to love and honor the industry. Therefore, it is imperative to formulate policies and measures conducive to guiding the development of packaging design education teachers to “double-training†talents.
The "Decision of the Central Committee of the Communist Party of China on Deepening Education Reform and Promoting Quality Education in an All-round Way" not only makes important decisions on the implementation of quality education but also points out the direction of development for the construction of the teaching staff and improvement of overall quality. Throughout the world's development of science and technology, economy, and society, the 21st century will be an era that pays more attention to quality and wins with quality. Guaranteeing and improving the quality of design education personnel training is not only a requirement for us in the modernization of the country, but also a general trend in the development of packaging design education to cultivate high-level talents in the knowledge structure of teachers. Last year, the University President Forum held at the 100th anniversary of the Beijing University and the World Higher Education Conference convened by UNESCO have made the quality issue an important issue. Zhong Binglin, Director of the Department of Higher Education of the Ministry of Education, said at the First National Higher Vocational College Teaching Work Conference that the work objectives for the next five years are: to train a group of "dual-qualified" young and middle-aged teachers to establish a Batch of high-level industrial and academic integrated experimental and training bases. It can be seen that the cultivation of the “dual-qualified†talents of the teaching staff has been highly valued by the government’s functional departments.
[Keywords] packaging designers, knowledge structure, high-level, double-diploma, talents, continuing education I. INTRODUCTION The rapid development of China's economy has greatly improved the level of packaging design. With the continuous progress of human civilization, the higher the expectation of the overall quality and overall design ability of packaging design talents, the higher the requirements for packaging design education teachers. In order to keep up with the ever-changing changes and needs of the times, the knowledge structure of the packaging design education faculty has increasingly exposed its characteristics. How to improve the packaging design education, strengthen the construction of the packaging design education faculty, and the resulting confusion in the knowledge structure of the teaching staff, is undoubtedly an important topic before us. Therefore, it is necessary for us to rethink the knowledge structure of the packaging design education faculty and rationally think about the status quo. Now on the experience of many years of teaching practice, it is proposed to discuss with colleagues. Second, the importance of high-level knowledge structure in the packaging design education faculty The fundamental condition for the quality of education is teacher resources, and the high-level knowledge structure of teachers is the guarantee of the quality of education. Packaging design education is no exception. This is an important indicator of academic level. It is also an important condition for creating an academic environment. The basic theory of modern packaging design education involves the interlinking and interpenetration of many disciplines, forming an organic knowledge structure that is marginal to each other. With the integration of science and art, emerging science, marginal science, and new theories and technologies emerge in an endless stream, the teaching staff engaged in packaging design education should have broader social science, natural science knowledge, and higher cultural and artistic qualities. At the same time, there should also be a solid foundation of art and artistic expression skills. Whether it is packaging machinery, packaging materials, packaging mechanics, or computers, multimedia, the Internet... In short, only the expertise of vertical disciplines and the breadth of horizontal knowledge can adapt to the development and needs of modern packaging design education. Because of this, as a cradle for training packaging designers, packaging design education plays an indispensable role as leader, which puts forward a very severe problem for the construction and optimization of packaging design education and the high level of knowledge structure. Question.
The packaging industry started late in China, but the development rate is fast, but the actual level is still low, and there is a big gap compared with the developed countries in the world. The rise of packaging design education benefited from the reform and opening up in the 1980s. In the past decade or so, the quality of packaging and the level of design have been at a relatively low level compared with the international industry, and still cannot produce a sudden change. And leap. The key lies in the fact that packaging design education has not kept pace. This state has made the packaging industry colleagues and package design educators feel an invisible pressure.
The reform of packaging design education is just as complicated and arduous as the reform of other fronts. Packaging design education is a highly integrated edge discipline. The design itself needs to consider numerous and complex factors. Therefore, there is a close relationship between packaging design education and multidisciplinary knowledge. Packaging design includes: structural design, modeling design, decoration design, involving packaging engineering technology and packaging and decoration content. Packaging design refers to the relationship between the various parts of the package design, that is, the relationship between the various parts of the package. The relationship between packaging and products, packaging and closures, internal and external packaging, packaging and the environment. Modeling refers to a packaging appearance that has practical value and aesthetic appeal. The mounting design refers to a graphic design that has a mediating role or a promotional role. Includes patterns, text, logos, colors, and arrangements. These three relatively independent and interactive subsystems constitute a packaging design system. Essentially, it is an organic combination of material and spiritual functions, scientific principles and aesthetic principles, technological processes, and artistic creation.
We must work hard to improve the level of understanding of the packaging system and the teaching faculty of the packaging design education so that our development can be synchronized with the progress of science and technology and the development of society. We must clearly see that improving the quality of teachers is the key to improving the teaching quality of packaging design. The high level of the knowledge structure of the teaching staff is a touchstone that reflects the high level of education in packaging design. One of the pre-requisites for this year's professionalism in packaging design in colleges and universities is that there must be a certain number of professors and associate professors with high levels of knowledge structure, high academic qualifications, high degrees, and higher professional titles, as well as academic leaders in related disciplines. Otherwise, you cannot justify yourself. The Ministry of Education has also made it clear that the proportion of undergraduate and higher education students in universities and colleges, and heavy rain and Ph.D. teachers is not less than 30% of the total number of full-time teachers. Therefore, the high level of teachers' knowledge structure is a hard indicator for the survival and development of packaging design education in the future. Its important role and great value will be more fully demonstrated in the 21st century knowledge economy society.
It can thus be seen that only by properly adjusting the teaching structure of packaging design education teachers can we impart new concepts, new knowledge, and new skills to students, and foster a new generation of pioneering creative thinking that is bold in innovation, good at thinking, and full of personality. At the same time, the development of packaging design education will make the design discipline more diversified, and the change in packaging design content and performance network and material use will force designers to constantly absorb new knowledge. Packaging design educators must see in all directions: designers who traditionally rely on personal skills to fight alone cannot meet the requirements of the times, and packaging design education faces new market positioning and development. The banner of modern packaging design education tells us clearly: As students, we should not only train skilled craftsmen in the production of skills; as teachers, once mediocrity is expelled on teachers, academic concentration will be greatly reduced, and any forms of teaching will become pale and weak. Third, the high level of knowledge structure of teachers must be highly educated, high degree of "dual-qualified" talent The modern packaging industry in the sense of China's packaging industry after more than 10 years of development has become one of the pillar industries of the national economy. China’s imminent accession to the World Trade Organization (WTO) means that it brings historic opportunities for the sustained and stable development of China’s economy and brings new challenges.
Packaging design education is an important superstructure that ensures the continuous development of productivity. Under the attention and leadership of the National Education, Science and Technology Department, and the China Packaging Technology Association, China has developed a nationwide specialization and undergraduate network of packaging design disciplines, and has trained a large number of urgently needed packaging design education and professional design talents. However, due to the late start of China's modern packaging design education and the weak teaching foundation, there is a big gap compared with Western developed countries. This is an indisputable fact. We can neither eagerly and successfully cross over history, nor do we need to look forward to "yang" sighing. Therefore, it is time to improve teaching quality, strengthen the cultivation of “dual-qualified talents†with a high level and highly educated “family-qualified talents†in the knowledge structure of teachers, and influence the generation of designers through packaging design education.
Over the past year or so since the implementation of China’s higher education law, the issue of cultivating high-level specialized talents with innovative spirit and practical ability has been pointedly targeted. It is a long-term and arduous important task to strengthen the high-level work of the knowledge structure of the packaging design education faculty and build a "dual-qualified" teaching staff. It is a necessary condition and basic guarantee for improving the teaching quality of packaging design in an all-round way. The so-called “double-qualified talents†require our teachers to have both solid theoretical knowledge and high teaching standards, but also designers with strong professional practice skills and rich practical experience. As a packaging designer, it is necessary to have an arts and arts mind, but also the minds of engineering and technology; not only to be good at creating, but also to be good at group collaboration; both arteries and hands-on. As a packaging design teacher, in addition to possessing the above qualities, in the teaching practice of packaging design, first of all, there should be teaching interest in packaging design, teaching emotions, and work will, and secondly, knowledge and skills related to packaging design art. Structure; has a more comprehensive cultural quality; has a variety of teaching ability, such as organization teaching, teaching, counseling, demonstration, answering questions, and has the ability to engage in packaging design and scientific research. At the same time, we must also understand students' different physiology and psychology, be good at inspiring and be good at reforming teaching methods. While striving to do a good job in teaching, it should always be engaged in design art practice activities so as to properly guide students.
I appreciate Louis Danzig, one of the most prolific modernist designers in the United States. As a designer, art consultant and educator, his design illustrates the diversity of modernism and his teaching promotes the diversity of design. Catherine Meyer, former chairman of Cranbrook College, commented: "Danzig is the designer of the designer and the educator of the educator." For him, design and teaching are two distinct but tightly integrated disciplines. The consistency of education and ability is the focus of packaging design education. In fact, he has significantly influenced many design schools: advertising, corporate design, and the design of books, journals, museum catalogues, and exhibitions. It also affects hundreds of students at Harvard's Art Department and the Design Art Center College he teaches.
It can be seen that the highly educated and high-level knowledge structure of the teaching staff determines the knowledge content and quality of the teachers, and the quality and quality of the quality of the teachers directly influence the ability to use and control knowledge and improve the art performance skills. Therefore, the high level of knowledge structure is critical to the theory of packaging design education and the display of design art achievements. To be sure, the significance of the high-level knowledge structure of the packaging design education faculty is that the packaging design education faculty must focus on cultivating highly-educated, high-degree, high-professional, dual-professional professors, associate professors, and outstanding designers. The theoretical teacher of packaging design education must be a “double-qualified talent†with a doctoral degree; the packaging design professional teacher must be a “double-qualified talent†with a master's degree; and the packaging design experiment teacher must be a “double-qualified talent†with a bachelor’s degree. . IV. Cultivate packaging design Education Faculty Knowledge Structure High-level approach Packaging Design Education Faculty Knowledge Structure High-level “double-qualified†talent cultivation is a social need, with strong forward-looking and pertinence, knowledge and talent In the coming years, the key to promoting the development of packaging design education. Therefore, we must speed up the adjustment of the knowledge structure of the teaching team of packaging design education and attach great importance to the training of high-level talents to adapt to the development of modern economic society.
(1) Formulate policies and measures conducive to guiding the development of packaging design education teachers in the direction of “dual divisionsâ€:
To cultivate a high level of knowledge in the packaging design education faculty, we must first provide an excellent learning and work environment for the faculty to form an academic atmosphere of “respecting teachers and valuing education†in the whole society, establish incentive mechanisms, and mobilize the enthusiasm of the teachers’ team to love and honor the industry. Therefore, it is imperative to formulate policies and measures conducive to guiding the development of packaging design education teachers to “double-training†talents.
The "Decision of the Central Committee of the Communist Party of China on Deepening Education Reform and Promoting Quality Education in an All-round Way" not only makes important decisions on the implementation of quality education but also points out the direction of development for the construction of the teaching staff and improvement of overall quality. Throughout the world's development of science and technology, economy, and society, the 21st century will be an era that pays more attention to quality and wins with quality. Guaranteeing and improving the quality of design education personnel training is not only a requirement for us in the modernization of the country, but also a general trend in the development of packaging design education to cultivate high-level talents in the knowledge structure of teachers. Last year, the University President Forum held at the 100th anniversary of the Beijing University and the World Higher Education Conference convened by UNESCO have made the quality issue an important issue. Zhong Binglin, Director of the Department of Higher Education of the Ministry of Education, said at the First National Higher Vocational College Teaching Work Conference that the work objectives for the next five years are: to train a group of "dual-qualified" young and middle-aged teachers to establish a Batch of high-level industrial and academic integrated experimental and training bases. It can be seen that the cultivation of the “dual-qualified†talents of the teaching staff has been highly valued by the government’s functional departments.
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