Achieving green printing Many people will say that they use recycled paper or environmentally friendly paper, use non-toxic inks and consumables, and use environmentally friendly printing equipment . But from the software point of view, efficient enterprise management, reducing waste in the operation and promotion process, is it not another embodiment of environmental protection? The author visited several well-known Shanghai printing companies in Shanghai, and found that the goals of these companies and the tacit understanding of green printing management are exactly the same. Nowadays, the traditional printing industry has taken a big step towards the company's own brand image and management model, as well as the traditional marketing ideas. Whether it is the positioning of the printing company itself or the positioning of the customer has become very targeted. The author interviewed Ms. Deng, the general manager of Shanghai Beide Printing Technology Co., Ltd., to exchange ideas on green printing management.
Ms. Deng said: "For traditional printing, consumers' demand for product packaging is eternal, and the packaging process will be more beautiful with people's aesthetics, so it is unrealistic for traditional offset printing technology to be eliminated. Instead, traditional Printing does not slow down the color reproduction. Our positioning is to serve high-end enterprises. This is very clear to everyone in Bede, so it is required to be a high standard. In terms of equipment requirements, the five-color machine and The imported universal folding machine, plastic binding machine and saddle stitching mechanism have become the production line of Beide. The quality of printed products and services in the highly competitive environment directly affects the long-term and stable customers, such as the appearance of defective products. There is no good after-sales service, which is often not as simple as a customer for a large and medium-sized Shanghai printing house."
Ms. Deng also told the author: “For green printing equipment, we must pursue advancing with the times, and green printing management must also strictly control. Management and quality adhere to 6S and ISO, and ERP system management for sales is also strengthened by enterprises. An important element of management and efficiency improvement. The standardized management system is the cornerstone of the company's growth. A clear management structure can reduce the unnecessary cost loss in the output process. It must have a good management model and the external industry needs to adapt. The marketing strategy of the big environment should not be conservative. The traditional industries that bid farewell to outdoor advertising and DM and choose low-carbon marketing mode are numerous. The traditional printing industry believes that it can also open up new marketing market, B2B, B2C portal, vertical industry. There are more and more sites such as classified information networks, including search engines, and more and more channels for displaying and selling their own products and services. I believe that traditional industries are going online, and companies are looking for a fast track that suits them. â€
The title of green printing is the goal pursued by domestic Indian companies at this stage. However, if the details of management and marketing of green printing are neglected, it is worthwhile to lose sight of it.
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