Packaging design concept

First, anti-counterfeiting design awareness

Counterfeiters use cheap, defective products to sell well-known brands and earn huge profits. This phenomenon is particularly evident in the domestic market. Because consumers have subconsciously recognized the value of a brand, it is easy to be deceived. There are many ways to protect manufacturers’ products from such criminal activities. The use of anti-counterfeit security packaging materials, and the use of a special printing technology is one of them. For example: use a laser coding device to print dates, serial numbers and lot numbers, codes, and other symbols on PET bottles.

Another method is to use a special anti-counterfeit design in the packaging design, making counterfeiters difficult to copy. Or use a special logo to stick to the seal, which must be torn off during use. The strong adhesive logo itself is also damaged. In addition, it is also very important to raise the awareness of consumers. The packaging design must remind the consumer of the difference in packaging and special anti-counterfeiting measures.

Second, for the protection of children's safety packaging design

Children’s intense curiosity and curiosity prompted them to be very interested in everything. Everything in the house can be played as a toy. If you take out a box of chocolate biscuits from the cupboard, the chocolate-clad hands are likely to dirty the cupboards. If it is a corrosive cleaner or paint, then the consequences will be unthinkable and it will even endanger life. In order to prevent such accidents from happening, higher demands are placed on the packaging designers. It is often necessary to use product types that protect children's safe packaging, mainly pharmaceuticals and chemical products. For designs that need to protect children's safety, the potential hazards of the product to children need to be considered.

The designs that are widely used today are mainly cover-opening designs that “open after pressing”. This type of lid seal consists of a two-part structure: the outer cap and the cap's internal rotating threads. In order to open the lid, the lid must be pressed down to fit the internal thread of the bottle and turned counterclockwise to open. Without pressing down, the lid will not open no matter how many times or how to shake the cap. Through this structural design, children's safety is well protected. A further design improvement is that after the lid is pressed down and rotated to a certain degree, the cap is opened after a “bang” sound, which serves to remind people. This cover seal design is widely used in the packaging of glass or plastic bottles.

Third, convenience and safety design awareness

The ease of opening and re-opening of the package is a primary issue for ease of use and safe use. This is undoubtedly an important function of Kaifeng design. Consumers are accustomed to the convenience and security of packaging. Only when the convenience function of the package is flawed in one way or the other, the consumer will notice it and will tend to choose other brands of products in the next purchase. How can you easily and safely open and use the product while still sealing the product and preventing misappropriation? As long as the designers use their brains and observe life carefully, it is not difficult to find a solution to the problem. For example, if the lid of the closure is smooth, it is difficult to grasp and unscrew it. Designers can design a circle around the lid to increase friction. Or design the shape of the lid as a square or hexagon for easy opening.

Kaifeng's design needs to consider the specific environment in which the product is used. Such as: shampoo or shower gel and other products, often open in the bath. At that time, the hand must be wet and it is inconvenient to read the instructions for use. Therefore, the design should be concise and easy to use. Another example is canned foods and snack foods that can be easily opened without any opening tools. The consumer target is also one of the factors that the design should consider in advance. With the deepening of our country's social aging, the elderly have formed a huge consumer group, and their purchasing power can not be ignored. As we age, the elderly’s strength gradually declines, their sensitivity levels decrease, and their visual acuity decreases. And people are bored with reading instructions. Therefore, the design can not only stay in the concept of security, and it puts forward higher requirements for the convenience of opening. Packaging designers are trying to design packages that are acceptable to all classes of young people and the elderly.

Fourth, rational distribution and control of product usage design principles

The seal of the package is also the access to the product. The designer can use it to control the use of the product and the amount of product. Only by designing the sealing device according to the actual needs of the consumer can the dangerous and unnecessary waste caused by non-standard operations be avoided.

Fifth, spherical device design

Like viscous liquids such as deodorants, a plastic ball is designed at the sealing device. When the liquid is used, the flow of the liquid through the ball in the device uniformly bleeds out the design of the ball device is a key part. Too tightly set will cause the ball to rotate and the liquid will not flow out. If it is set too loose, the liquid will flow out excessively, causing waste and pollution. The package needs to be sealed by a lid that covers the ball and presses the ball into the bottleneck to protect the product while also preventing infiltration.

Six, sports cover design

This is a new sense of design. Athletes often drink or drink during long-distance races or during exercise. Therefore, the seal design of these products should be designed to prevent leakage so as to be portable. The design of the cover should be as light as possible. When drinking, it can be easily opened with teeth or a hand.

Seven nozzle design

Products like cleaners will be applied directly to these collars or cuffs. Usually the trigger at the lower end of the nozzle presses and the liquid will spray from the nozzle. However, Japanese packaging designers have designed a plastic display at the front of the nozzle so that when the liquid flows out, it will penetrate the brush and can be wiped directly at the collar or cuff to use the product evenly. It will not cause pollution after use, and it is not necessary to prepare additional brushes. If it is applied to cosmetics or mascara, it requires a higher design technique and needs to control the amount of the product on the brush.

Eight, water-soluble film packaging design

For some chemical products, it is necessary not only to consider the precise control of the dosage, but also to consider the safety of use. The latest design uses a film-wrapped product that dissolves in water. When it is used, the film needs to be dissolved with water, and the quantitative product is released. In this way, it is not necessary to touch the product, and it is not necessary to measure the amount to minimize the danger. It will not cause pollution after packaging is discarded, and at the same time avoid wasting these expensive products.

9. Structural design of "one pill at a time"

This is also an innovative packaging structure design. With the push of the top button, a piece of medicine falls out of the leak. This kind of packaging is easy to use, no need to touch the tablet when taking the medicine, and can accurately control the dosage of the medicine and better guarantee the efficacy of the medicine. The entire package owner uses a translucent material design to ensure that the tablets are not blocked by internal structures and that the quantity of the drug can be known quickly.

Today's market competition is so fierce that packaging that cannot be recognized by consumers will disappear on the shelves. As a manufacturer, we should actively introduce advanced production technologies and raw materials for packaging production. Apply innovative designs to meet consumer needs and further enhance product image. The packaging designer is the driving force behind innovation packaging. It should be aware of the importance of the packaging Kaifeng design, and for the current status of domestic packaging design, to use imagination and creativity, innovative design from the perspective of ergonomics, economics, etc., to further improve the packaging With the development of packaging disciplines, the functionality of packaging will increase the technological content of packaging products. New theories, new methods, new technologies and new processes of other disciplines will be integrated and penetrated into the packaging discipline. Therefore, it requires the participation of packaging designers, packaging engineers, industrial designers, etc. to jointly promote the development of the packaging industry.