Change the operation mode to promote the development of book printing enterprises

[ppzhan Abstract] With the improvement of people's living standards, there are more and more requirements for convenience. This provides a market for electronic journals and magazines as well as books. Therefore, the traditional book printing market has not broken down under its impact. Although it is not the end of the road, it is infinitely close. The network transformation of the book market is imperative. To achieve a successful transformation, the first thing to do is to change the concept and model of business operations.

Under the influence of network technology, the traditional book printing industry seems to have reached a dead end. But even if there are still a lot of people entering the industry and getting profitable, it is necessary to start from the business model of the company. When the Internet has become an inseparable part of people's work and life, the traditional book printing market is in jeopardy, and transformation and development has become a trend. Faced with a new era, the first thing a book printing company operator must do is to change the concept and break through the inherent way of thinking.

At present, the Beijing book printing industry is in the process of reshuffling. Some enterprises are not able to quit, and some are still entering. This is because with the advent of the digital age, some enterprises and entrepreneurs are not prepared for their ideas, and they have entered a misunderstanding on how to understand the development direction of enterprises in the new era. In the digital age, new forms of information dissemination, such as online publishing and digital media based on digital and network technologies, have already had a huge impact on the social behavior, thinking patterns and lifestyles of the entire human race, and will inevitably have a profound impact on the printing industry. .

Faced with the arrival of the new era, many printing entrepreneurs have become confused and blind because they are not clear enough about the situation. It is difficult to find a way to maintain the sustainable development of enterprises. As a result, panic is widespread, which leads to the chaos of enterprise development. In fact, the first thing to do in the face of a new era is to change the concept. If the enterprise is stagnant, it proves that the entrepreneur’s thinking is wrong, and it can’t adapt to the requirements of the times. Therefore, to break through the dilemma, we must first dare to break through our inherent way of thinking. . If entrepreneurs' thinking cannot keep up with the times, their leading enterprises will inevitably lag behind the industry.

Statistics show that in recent years, more than 700 companies in Beijing have withdrawn from the printing industry, including many book printing companies. I believe that more companies will disappear in the competition in the future, so many people are Complain about the operating environment and the competitive environment of the printing industry. But we also want to see that while companies are constantly withdrawing, there are still many companies that are entering the printing industry in a big way, and they are developing very rapidly. For example, in the past two or three years, Shengtong shares and Beijing Lifeng Accor Great Wall have increased their efforts to introduce advanced equipment. The sales growth rate is far higher than the industry average, and some enterprises have even reached an annual growth rate of more than 40%. Hongbo Haotian, a wholly-owned subsidiary of Hongbo Co., has also set up the first phase of the Beijing Digital Printing Base, which will be heavily invested in the construction of Haotian Haocai. The main building of the production base and the other three buildings have been capped. The bidding for the main production equipment is nearing completion.

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