Let "Weiping" furniture go to the world

——Liu Weiping, Chairman of Jiangxi Weiping Venture Furniture Co., Ltd., China Dream

Our reporter Liu Qunwei reports

Smart and aura, harmonious and friendly, talented and talented, pioneering and enterprising, sincere and trustworthy, strong sense of responsibility - many people in Jiangxi Weiping in the southwestern China's furniture industry base, China's "carpenter's hometown" Liu Weiping, the chairman of Venture Furniture Industry Co., Ltd., is the impression.

“Weiping Furniture” continues to write “Carpenter Myth”

Liu Weiping, 48, is quick-thinking and interested in telling reporters about the furniture culture of the "home of carpenters." Nankang has a long history and a rich collection of humanities. It is said that the Qin people are 100,000. They are repairing the Afang and distributing the South, so there is a saying that "the Shangluo Mountain has a wooden guest". The Hakka culture is rich, and the long-term accumulation of style and style has been incorporated into the local wood culture. Therefore, Nankang has the title of “Hometown of Carpenters” since ancient times. Today, Liu Weiping, the founder of China's well-known trademark “Wei Ping”, is inheriting the genes and blood of the carpenter culture, and continues to write the immortal “carpenter myth” with diligence and wisdom.

Liu Weiping told reporters that Weiping Venture was established in 1995 and has since developed into a large-scale production plant with more than 1,200 people, four solid wood production workshops and a total area of ​​more than 80,000 square meters, and the introduction of German Haomai advanced production equipment, and Solid wood professional technology and management talents have enabled Weiping's products to be continuously improved and improved not only in design concepts and process processing, but also in the Chinese furniture industry and provincial and municipal governments. On the road of “said ahead of people” reform and innovation, the principle of “customer-centered, quality-oriented, and honesty-oriented” is the company's long-term pursuit of corporate spirit.

The development of the enterprise has grown, and advanced management experience is particularly important. To this end, Liu Weiping continued to learn to charge, and participated in many senior classes of Peking University, Tsinghua University, Caida MBA, and received education and guidance from more than 30 experts and professors. He also personally led his company's management team and employees to insist on weekly classes. Learning, successfully introduced 6S management, Haier's OEC management and ISO9001-2008 international management system management system and model.

Liu Binqiang, deputy director of Weiping Startup Co., said: "Based on the quality control system established by the International Quality Management System (ISO9000) standard, the company's QC staff insist on using the most discerning consumer vision to look at each product and every place. detail."

Success and aura are prepared defenders

“We demand that every piece of Weiping products is a boutique, so that customers can feel that each combination is a visual feast. Combining the unique combination of Chinese and Western cultures, it fully reflects the personality traits and breaks the unchanging visual fatigue. Returning to the simplicity of nature. When the new concept of furniture creation and exquisite craftsmanship are blended here, personality and fascination have a new definition." Liu Weiping said.

The reason why Weiping Furniture can become the core of the brand manufacturing and the driving force of the market is that every style it designs is very close to the public's mind and aims at the most comfortable. On the edge of fashion and classics, it has the greatest freedom of matching. Strong brands include "Carpenter Myth", "Imperial Palace Royal", "Weiping", "Tianyuan Palace", "Sleeping Meibao Family" 5 series.

Weiping Enterprise has independent research and development design team, and has reached long-term strategic cooperation with domestic first-line R&D and design institutions. The product design concept is more market-oriented; from independent research and development to patent application, to listing, it forms intellectual property barriers, away from vicious competition in the Red Sea. .

In the 18-year journey, “Weiping” has an annual output value of 160,000 to 5.2 billion from a small workshop, from no dealers to more than 800, from local sales to more than 300 cities in more than 20 provinces across the country, and exported to Europe, America and Southeast Asia.

Since 2010, Weiping has been rated as “Green Furniture”, “Best-selling Brand”, “Jiangxi Famous Brand”, “Outstanding Enterprise in China Furniture Industry” and “Top Ten Original Home Brands in China” by relevant authorities at all levels in the country. More than 30 honors such as “China's Top Ten Solid Wood Furniture Brands” and “China Well-known Trademarks”; Liu Weiping was also selected as the vice president of Nankang Furniture Association and the head of the provincial dam branch of the Central China Furniture Industry Base, and the provincial labor model. "Top Ten Entrepreneur in China's Furniture Industry, etc."

Liu Weiping, who is full of halo glory, has not slacked off. In 2011, Weiping Company was a big man, investing a huge amount of 800 million yuan to build a total area of ​​100,000 square meters in Nankang City, which is a modern "garden-style" factory that produces and services one-stop. In 2012, as a leading enterprise in the furniture industry, Weiping Furniture became the first enterprise to obtain the qualification of the Central China Furniture Industry Park. It is designed according to international standards and has a total investment of 1.8 billion yuan. It covers an area of ​​250,000 square meters and is integrated with production, R&D and office. The integrated base of life will be officially put into use by the end of 2013.

Looking forward to the future, Weiping Industrial will firmly adhere to the overall goal of “building a hundred years of peace, taking a harmonious road, and creating China's top 100 enterprises”, and building the “first brand of China's excellent sleep culture” and “the first Chinese solid wood furniture culture”. "Brand", the Weiping furniture plugged in the "flying wings soaring" on the world's five continents, to achieve the Chinese dream of Weiping entrepreneurial furniture.

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