Furniture company, dare to ask where the road is

In recent years, with the rapid development of the domestic economy and the steady improvement of people's living standards, residents have greatly improved the purchasing power and appreciation level of household products, which has stimulated the rapid development of the Chinese furniture industry to a certain extent. development of. However, the domestic furniture industry is still hot and cold, and it stops.

The furniture market is sluggish, and many companies regard the property market as a “life-saving straw”. Since the first half of this year, a number of real estate-related policies have been adjusted, including housing loan interest rates, down payment for home purchases, etc., but the stimulating effect of the property market on the furniture market is not as strong as imagined, furniture companies can not completely hope Pinned on the property market, in order to break the current predicament, furniture companies need to find a new path.

At present, in the overall furniture industry in China, the fierce competition in the market, the traditional furniture enterprises lack innovation, can not attract the attention of the younger generation; and due to the low barrier to entry, in the quality problems, frequent occurrence of formaldehyde exceeds the standard, the quality is not up to standard These problems have brought serious adverse effects to the development of furniture companies. In the face of the development of the flooring industry, where is the “development path” of furniture companies?

The road to e-commerce is essential

With the popularity of e-commerce, the furniture industry has entered a journey of high waters and waves, only to fight hard, rush out of the countercurrent, in order to go down the river, thousands of miles. In the future, e-commerce will become an irreversible trend in the furniture industry. Under the background of the big era, the testing of water and electricity by furniture companies has become the only way to develop. The rise of Internet e-commerce is the product of the development of the times. Furniture companies need to keep pace with the times. Only by keeping pace with the times can we firmly grasp the development direction of the industry.

Brand marketing must adhere to

With the continuous development and improvement of the furniture industry, more and more consumers are not only concerned about product price, quality, after-sales service, but also pay attention to the brand's popularity and the reputation of the merchant. Therefore, furniture companies should adhere to the use of various means and methods of brand marketing to promote their brand awareness and consumer trust. That is to say, furniture companies want to survive and develop in the market for a long time, not only need to consider the issue of selling products, but also must face how to shape a good brand image and deeply embed their brand image into the market and consumers. In the heart, this requires a perfect brand marketing strategy!

The road to innovation is inevitable

At present, the number of domestic furniture companies is numerous, and the brands in the whole market are too many and too complicated. Many companies' products are caught in the homogenization circle. Therefore, in the market environment where the survival of the fittest is becoming more and more serious, the innovation ability of furniture enterprises will become the key to the success of enterprises.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().