With the recovery of the global economy, people's living standards continue to improve, and more and more people are paying attention to furniture. Throughout the past 10 years, the Chinese furniture industry has experienced a period of rapid development. During this period, the development of the furniture industry was mainly based on the expansion of quantity. Initially, a complete industrial system with complete categories and at the same time international standards was established. The furniture products have met the needs of people's living needs and the international market.
In the next 5 to 10 years, under the background of the international furniture industry transfer, the Chinese furniture industry will enter a second period of rapid development. Modern technological advancement promotes the increasingly large-scale production of furniture, and the drastic changes in cost and price will quickly break the original competitive landscape; the introduction of automatic production lines will inevitably increase investment in fixed assets, which will inevitably reduce labor costs and production efficiency; large-scale production and standardization Production is possible. In the new stage of industrial development, the competition for the furniture industry will become inevitable.
In the face of fierce competition, what kind of sustainable development path should Chinese furniture companies take? This is a strategic issue of great concern to our industry. Mr. Huang analyzed that the Chinese furniture industry will inevitably undergo large-scale and large-scale industry integration in the next five to ten years. A large number of small and medium-sized enterprises will be eliminated. A few outstanding enterprises will stand out in the industry by virtue of brand, quality, service and scale. China's furniture industry will develop in the three directions of refinement, scale and branding.
streamline:
The furniture industry is a traditional manufacturing industry, and its technical requirements are not high. So far, the folk "carpenters" still play a leading role in furniture manufacturing in economically backward areas. Many furniture companies have come from such workshop-style furniture manufacturing, and then gradually expanded their scale and added machinery and equipment. It is because of this way that some furniture companies are very extensive in management. The extensive management method leads to the lack of pertinence, operability and execution. The organizational structure and function positioning of the enterprise cannot be reasonably clear, the management level is more, and the management efficiency is very low.
The competition of furniture companies is reflected in the competition of details, and the nuances show the effort. The details affect the quality, the details reflect the taste, the details show the difference, and the details determine the success or failure. The precious value of detail lies in creativity and is unique. In modern society, people are pursuing higher and higher, and the furniture market pays attention to fine management. The details often reflect the professional level of the enterprise, highlight the inherent quality of the enterprise, and improve the product quality of the enterprise.
Scale:
Looking at the Chinese furniture industry, we have found that regional agglomeration is becoming more and more obvious. At the same time, we also found that the Chinese furniture industry is still an industry dominated by small and medium-sized enterprises. Industry concentration is very low. At present, no company has a market share of more than 1%, and there are only a handful of large furniture companies in China. This is a double-edged sword. With the advantage of this industry, furniture companies have taken advantage of this good development opportunity to set sail and sail. However, small businesses that are poorly managed and weak in competition will face the elimination of bad luck.
In recent years, the construction of some furniture enterprise workshops and industrial parks has accelerated. With the advancement of production technology and the introduction of advanced production equipment, large-scale production of the furniture industry has become inevitable. The continuous expansion of the production capacity of furniture companies will definitely drive down the price of products. With the increase of labor costs and the lack of skilled workers in the furniture industry, the profit margin left by SMEs will become smaller and smaller, and a large number of SMEs will Gradually fade out of the market.
Branding:
The consumer furniture consumption concept is shifting from quantity consumption to quality consumption, and the brand era of furniture consumption is coming. People's requirements for furniture are not simply functional needs, but also the need for decorative aesthetics, but also the need to show individuality. With the development of the domestic economy, people's lives have undergone fundamental changes, and people's needs for furniture will inevitably develop toward health, environmental protection, and brand direction.
With consumers' deep understanding of furniture products, more consumers will establish the brand concept of furniture consumption, pay more attention to the aesthetic and artistic of furniture, pay more attention to the high quality and service enjoyment of furniture consumption. As competition intensifies, many companies are paying more and more attention to packaging, and product competition has evolved into brand competition. More and more companies are playing billboards through public media. Enterprises with poor brand image and limited technology and financial strength will be in a disadvantaged position in the competition.
For more information, please stay tuned to http:// Xianghe Furniture City official website
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