The value of mahogany furniture is large, the loss of the infringer is large, and the cost of the infringer is large? Recently, Beijing Yuan Henry Hardwood Furniture Co., Ltd. announced the prosecution of the original dealers Hu Minhao and Mo Kaiqi, and raised a claim amount of up to 100 million infringement claims, setting a new record for infringement claims in the mahogany furniture industry.
Hu Minhao and Mo Kaiqi are the dealers of Yuan Henry who were responsible for the Changzhou market. They opened a Yuan Henry store in a well-known home store in the High-tech Development Zone of Wujin District, Changzhou, Jiangsu Province. The authorization date is October 1, 2010. The term is one year. Yuan Henry said that after the expiration of the contract on September 30, 2011, the dealer will affix the "Yuan Hen Li Tong" trademark to the furniture obtained from other channels, and pretend to sell Yuan Henry products.
Chen Lixia, general manager of Beijing Yuan Henry Hardwood Furniture Co., Ltd. told the Beijing Business Daily: “The mahogany furniture pays attention to the shape, materials and art, and has a high standard. The manufacturing cost of Yuan Henry products is much higher than most mahogany brands. The cost of getting goods by channel is also relatively high. Changzhou dealers buy ordinary mahogany furniture at low prices, and sell them at the high price of Yuan Henry. When they get huge profits, they have caused great damage to Yuan Henry brand."
Take a chaise longue with a transaction price of 126,000 yuan purchased by a Ding surname consumer at Changzhou dealers on October 4, Beijing Commercial Daily reporter saw on Taobao, the same chaise longue with Dalbergia material. Taobao is priced at 56,000 yuan. The difference of 70,000 yuan shows the profits that the dealers can use to take advantage of the Yuan Henry trademark. "The shape, material, art and rhyme of the furniture are far from the standard of Yuan Henry furniture." Ding surnamed consumers shared their purchase of mahogany furniture to a knowledgeable friend and got such an evaluation.
The claim for a billion-dollar price is a helpless move by Chen Lixia. "We hope to have a cooperative relationship with the dealers to jointly build the brand of Yuan Henry, but it is also necessary to take drastic measures to prevent this bad infringement from happening again." Yuan Henry official website shows that Yuan Henry has now opened in the country. There are 33 stores and dealers in major cities such as Beijing, Shanghai, Hangzhou, Tangshan, Qingdao and Nantong.
According to the Law of the Beijing Business Daily, the Trademark Law and the Consumer Protection Law both restrict such infringement. Article 60 of Chapter 7 of the Trademark Law shows that if the illegal business amount is more than 50,000 yuan, it can be fined less than 5 times the illegal business amount. Those who commit more than two trademark infringements within five years or have other serious circumstances shall be given a heavier punishment. In the Consumer Protection Law, there are also provisions for “returning one for three†for counterfeiting and selling.
In this regard, Yuan Henry's Legal Department made a solemn statement that Hu Minhao and Mo Kaiqi and his wife sold the products from other channels without authorization to sell the Yuan Henry trademark. The behavior was very bad and it was a serious violation of the intellectual property rights of Beijing Yuan Henry Antique Hardwood Products Factory. the behavior of. The infringer must immediately stop the infringement. At the same time, Yuan Henry promised that Beijing Yuan Henry Antique Hardwood Products Factory is willing to give consumers free authenticity identification to facilitate consumers to defend their rights, which is purchased by Hu Minhao and Mo Kaiqi. .
Yuan Henry’s original dealer’s store staff said that he was not clear about the whole incident. How to deal with it needs to wait for Yuan Henry’s official statement. As of press time, the dealers involved in the transaction were in a state of no answer.
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